Head of Digital Growth (Company: Idea Village - Hybrid in Miami, Florida)

GR0 LLC
Miami, United States of America
27 days ago

Role details

Contract type
Permanent contract
Employment type
Full-time (> 32 hours)
Working hours
Regular working hours
Languages
English
Experience level
Senior

Job location

Miami, United States of America

Tech stack

Microsoft Excel
Google AdWords
Artificial Intelligence
Data analysis
Google Analytics
Shopify
Facebook Ads Manager
Klaviyo Email and SMS Marketing

Job description

We are partnering with Idea Village to find their next high-impact, cross-brand role for a growth marketer who thrives in a fast-moving, multi-brand environment. You'll own the growth funnel from acquisition to retention, across a portfolio of health & wellness DTC brands, working closely with brand managers, creative teams, and leadership to hit aggressive revenue targets., * Paid Media - Plan, execute, and optimize paid social (Meta, TikTok) and paid search (Google) campaigns across all 5 brands

  • Email & SMS Marketing - Own lifecycle marketing strategy and execution (Klaviyo or equivalent), including flows, segmentation, and campaign calendars
  • Growth Strategy - Identify and test new acquisition channels, conversion levers, and retention tactics across the portfolio
  • Analytics & Reporting - Build dashboards and weekly performance reports; translate data into actionable insights for leadership
  • Budget Management - Manage and allocate media budgets efficiently across brands, optimizing toward ROAS and CAC goals

Requirements

  • 3-5 years of hands-on growth or performance marketing experience, ideally in DTC or e-commerce

  • Proven track record managing paid social (Meta Ads Manager) and paid search (Google Ads)

  • Experience with email marketing platforms

  • Strong analytical skills; comfortable in Google Analytics, Excel/Sheets, and attribution tools (Triple Whale, Northbeam, or similar)

  • Ability to manage multiple brands or accounts simultaneously

  • Health, wellness, beauty, or CPG industry experience a plus

  • Self-starter mentality - you don't wait to be told what to test next

  • Experience at a DTC brand accelerator, holding company, or agency managing multiple accounts

  • Familiarity with Shopify and e-commerce tech stacks

  • Influencer or affiliate marketing experience

  • Knowledge of AI tools for marketing efficiency and content ideation

Apply for this position