Website Content Coordinator

Unleashed Brands is seeking a curious, systematic, and energetic Website Content Coordinator to ensure that every piece of content across our portfolio of franchise brand websites is accurate, current, and on-brand. You'll own the day-to-day execution of website content updates, promotional campaigns, and platform access management across 9 brands (Urban Air, Sylvan Learning, The Little Gym, Snapology, Premier Martial Arts, Class 101, Unleashed Brands, KidHub, and ThriveScore) while also contributing to the long-term strategy and systems that keep our digital presence running smoothly. The ideal candidate has a fearless curiosity about how things work. You'd rather dig into an unfamiliar platform and figure it out than wait for someone to explain it, but you also know when to stop banging your head against a wall and ask for help. You like building systems and documentation that make your own job easier and help the rest of the team move faster. This role sits in a team that operates more like a startup than a corporate marketing department: there are real gaps, genuine untapped opportunities, and meaningful freedom to own projects end-to-end. What that looks like in practice is up to the person in the seat. If you want to take on Google Analytics reporting, there's room for that. If you see an inefficient process and want to rebuild it, go ahead. The strongest performers on our team are the ones who spot those opportunities and run with them. Responsibilities:

• Ensure all content across 9 brand websites is accurate, up-to-date, visually polished, and aligned with brand standards.
• Manage the deployment and lifecycle of promotions, offers, and other limited-time content, including reviewing incoming briefs from marketing teams for completeness and timeliness.
• Administer access and permissions across key platforms including Facebook Business Manager, Google Business Profile, Soci, WordPress, and others; approving, denying, or escalating requests based on established criteria.
• Serve as the primary owner of Zendesk tickets related to website content and functionality, triaging and resolving issues efficiently while keeping stakeholders informed.
• Partner with franchisees, corporate teams, and marketing leadership to gather requirements, troubleshoot issues, and deliver timely content updates.
• Contribute to the overall strategy and direction of website content management, identifying opportunities to improve consistency, efficiency, and user experience across brands.
• Create and maintain clear documentation of systems, workflows, and standard operating procedures.
• Build and refine sustainable processes that reduce manual effort across the team. Monitor websites proactively for broken links, outdated content, and other issues
• -resolving them before they're reported.
• Take on ad hoc projects and stretch opportunities as they arise.

• 2+ years of professional experience in a role that involved managing digital content, websites, or working across multiple stakeholders (marketing coordinator, digital marketing, content ops, or similar).
• Hands-on familiarity with WordPress (or a comparable CMS with confidence you can pick up WordPress quickly).
• Strong organizational skills and a genuinely systematic approach to work: you naturally think in terms of workflows, checklists, and documentation.
• Comfort and curiosity with technology: you enjoy figuring out how unfamiliar tools work and aren't afraid to click around until you understand them.
• Good judgment about when to push through on your own and when to ask for help or clarification.
• Clear written communication and the ability to work professionally with franchisees, vendors, and internal stakeholders.
• Bachelor's degree preferred but not required; relevant experience carries equal weight.

Nice to Have

• Experience with Google Analytics, Google Search Console, or similar web analytics platforms.
• Working knowledge of SEO fundamentals.
• Familiarity with HTML, CSS, and/or JavaScript.
• Awareness of web accessibility standards (WCAG).
• Experience with Zendesk or similar ticketing systems.
• Exposure to Facebook Business Manager, Google Business Profile, Soci, or other social/local listing platforms.
• Degree in communications, marketing, journalism, or a technical field.

Paid parental leave, Parental leave, Health insurance, 401(k) matching, Paid time off, Vision insurance, Health savings account, Dental insurance, Perks

• Paid bi-weekly
• Company Paid Holidays
• Flexible Paid Time Off
• Paid Parental Leave
• Multiple health care insurance plans that cover medical, dental, prescription, vision, and employer HSA contributions
• Competitive 401(k) Program with employer matching contributions
• Daily dress code of "business casual"
• A positive work environment
• And much, much more

Unleashed Brands was founded to curate and grow a portfolio of the most innovative and profitable brands that help kids learn, play and grow. Over the last 10 years, the team at Unleashed Brands has built a proven platform and know-how for scaling businesses focused on serving families. Its mission is to impact the lives of every kid by providing fun, engaging and inspiring experiences that help them become who they are destined to be. Unleashed Brands has more than 1,300 locations open and in development with plans to open more than 100+ new units annually over the next 5 years. For more information, please visit www.unleashedbrands.com. Unleashed Brands is headquartered in the Dallas/Fort Worth Metroplex.