Sr. Analyst, CRM Analytics

• Measure and optimize CRM campaigns across email, push, app, and SMS communications
• Partner with CRM marketers to test messaging, cadence, offers, and channel mix
• Analyze customer behavior across store and digital touchpoints with particular focus on CRM analytics and its impact on repeat purchase rate and engagement
• Analyze CRM marketing program performance, including enrollment, engagement, and incremental value
• Build dashboards that connect CRM performance to omnichannel outcomes (store sales, online revenue, repeat rate)
• Identify omnichannel shopping patterns (online-to-store, store-to-online, BOPIS, etc.) and lifecycle signals
• Develop customer segments that reflect how customers actually shop across channels
• Evaluate performance of omnichannel initiatives such as store events, promotions, new product drops, and seasonal moments
• Support data-driven personalization using in-store purchase history, ecommerce behavior, and engagement signals
• Translate insights into clear recommendations for marketing and executive leadership

• 3-5 years of experience in CRM analytics, marketing analytics, or customer insights-preferably in omnichannel retail
• Strong SQL skills and experience working with transactional, customer, and campaign data
• Ability to tell a compelling story with data and influence marketing decisions
• Experience with retail CRM platforms (Blueshift, Marketo, etc.)
• Familiarity with CDPs and analytics tools (Power BI, GA4, Amplitude)
• Understanding of store + ecommerce dynamics, and retail seasonality
• Experience measuring online-to-offline or offline-to-online impact

At Five Below our growth is a result of the people who embrace our purpose: We know life is way better when you are free to Let Go & Have Fun in an amazing experience, filled with unlimited possibilities, priced so low, you can always say yes to the newest, coolest stuff! Just ask any of our over 27,000 associates who work at Five Below and they'll tell you there's no other place like it. It all starts with our purpose and then, The Five Below Way, which is our values and behaviors that each and every associate believes in. It's all about culture at Five Below, making this a place that can inspire you as much as you inspire us with big ideas, super energy, passion, and the ability to make the workplace a WOWplace!