Sr. Social Media and Influencer Specialist

The Sr. Social Media and Influencer Specialist supports the growth of the Bridges Consumer Healthcare product portfolio through social media and influencer marketing programs. This role is responsible for executing social content across key platforms and supporting the development and maintenance of the influencer network.

The Sr. Specialist will collaborate with internal teams and external partners to execute integrated social media initiatives, manage influencer outreach and relationships, and ensure brand consistency across platforms. This role requires a strong understanding of social media trends, creator partnerships, and content performance optimization.

Responsibilities:

Content Creation and Execution

· Create, schedule and publish engaging content suited to each social media platform (e.g. Facebook, Instagram, LinkedIn, YouTube, X, and TikTok).

· Coordinate asset delivery and feedback loops with internal creative and brand teams.

· Assist in ideating, creating and editing short-form video content (Reels, TikTok, Shorts) in partnership with creative teams.

· Monitor social media trends, formats, audio and cultural moments and proactively propose content ideas and tests to drive engagement and reach.

Reporting and Analytics

· Compile weekly and monthly reports, providing insights and data to optimize content performance and inform ongoing social and influencer strategy.

· Track key KPIs including engagement, reach, follower growth, and traffic metric across social media platforms

· Support testing and performance analysis initiatives, identifying opportunities to improve social campaigns and content.

Influencer Marketing Support

· Research and source creators to build and maintain a strong influencer network aligned with brand objectives.

· Monitor social conversations and trends to identify potential influencer partnerships and relevant content opportunities.

· Support outreach, relationship management, and ongoing communication with creators and influencers

· Coordinate influencer gifting logistics, campaign deliverables, and content timelines.

· Maintain accurate records of influencer relationships, campaign activity, and performance within CRM and database systems.

Collaboration and Program Support

· Partner closely with the Sr. Manager of Social Media & Influencer Marketing, creative teams and cross-functional stakeholders to ensure cohesive messaging and maximizing program impact.

· Identify opportunities to streamline influencer workflows and social media processes, contributing to program scalability and efficiency.

· B.S. degree in a related field

· 3+ years of relevant experience as an individual contributor, * Ability to create and deliver creative content ideas

• Effective community engagement
• Strong organizational and time management skills
• Effective oral and written communication skills
• Highly motivated and able to work effectively in both an independent and team role
• Collaboration and cross-functional alignment

Physical Requirements

• Prolonged periods stationary working at a computer

Regulatory Compliance, * social media and influencer: 3 years (Required)

401(k), Health insurance, 401(k) matching, Paid time off, Vision insurance, Health savings account, Dental insurance, Flexible spending account, * 401(k)

• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Bridges CHC is an innovator, marketer, and distributor of over-the-counter consumer health care (OTC) products to large food, drug and mass retailers and certain mass e-tailers. The top brands in our growing portfolio include ThermaCare, Florajen, Lipo-Flavonoid, Certain Dri, and others. We are looking to add to our growing team to bring these established brands to life in the digital space.