Data-Driven Growth Specialist
Role details
Job location
Tech stack
Job description
The Data-Driven Growth Specialist will join Faraday Future's Content Commerce Center, owning the full data-to-revenue path across GEO search authority, paid digital marketing and performance media, full-funnel conversion, and AI-powered growth automation. This role is responsible for turning every traffic source - paid digital, organic, social, and LLM-driven - into measurable qualified leads and revenue.
This is a builder role, not a manager role. The Specialist operates as a high-leverage growth function - designing systems, shipping automations, and compounding AI-augmented workflows rather than coordinating headcount. The bar is leverage, not scale of team. Every manual task done twice becomes an automation; every automation compounds into FF's growth operating system., * GEO Search Authority: Own Faraday Future's answer share inside Claude, ChatGPT, Gemini, Perplexity, and emerging LLM-powered search surfaces. Deploy and maintain llms.txt, 100+ FAQ structured data, JSON-LD schema graphs, and a canonical content library that LLMs preferentially cite. Monitor citation share weekly and ship content fixes within 72 hours of any loss in priority prompts.
- Paid Digital Marketing & Performance Media: Plan, execute, and optimize full-funnel paid digital marketing across TikTok, Meta, YouTube, LinkedIn, programmatic display, and emerging AI-native ad surfaces. Operate TikTok ACA with daily creative rotation, drive LinkedIn ABM (Thought Leader Ads, Document Ads) for B2B targets, and own landing-page CRO across the ROI calculator, deposit cart, and lead-capture flows. Manage media budgets, bidding strategies, and audience targeting end-to-end. Performance is measured in CPL and CAC, not impressions.
- Full-Funnel User Growth: Grow qualified leads from low baseline to 1,000+ per month through programmatic experimentation, cohort and LTV analysis, and matrix-scale distribution. Run a minimum of 20 documented growth experiments per quarter with public win-loss logs so every learning compounds into the team's playbook.
- AI Workflow & Agent Engineering: Build and maintain the systems that allow one operator to do the work of ten. Develop and version a Claude / GPT / Gemini prompt library covering market research, copywriting, creative ideation, competitor monitoring, and dashboard generation. Architect n8n / Make pipelines connecting ad platforms, CRM, analytics, and Slack. Use Claude Code and MCP servers to automate reporting, anomaly detection, and brand-safety content audits.
- Data Infrastructure & Attribution: Build and own the closed-loop attribution model connecting GA4, TikTok Pixel, Meta CAPI, LinkedIn Conversions API, and the company CRM. Maintain live dashboards that surface ROI down to the single ad-creative level. Replace weekly slide decks with always-on data products.
- Lead Engine Operations: Operate the OpenClaw + ManyChat + AI scoring stack with the AI Workflow Center to achieve sub-10-minute lead capture, sub-5-minute scoring, and sub-30-minute dealer dispatch. Continuously calibrate lead scoring models, dealer dispatch rules, and AI SDR handoffs in partnership with the Sales Conversion team.
- Cross-Functional Collaboration: Partner with the Global Social Media Center (GSMC) on social-sourced leads and Owner-aligned content for paid amplification; with the Visual Creative Center (VCC) on conversion creative briefs and asset-library feedback loops; with the Matrix & KOC team on systematic scale-out of winning creative across the matrix network; and with the AI Workflow Center on co-owned engineering of growth automation.
- Compounding Leverage & Knowledge Sharing: Document prompts, agents, dashboards, and playbooks in a continuously versioned Growth OS. Train other team members on AI-augmented workflows. Treat every manual repetition as a defect - automate or systematize on the second occurrence.
Requirements
Do you have a valid Associate Safety Professional certification?, Do you have experience in Zapier?, Do you have a Bachelor's degree?, * Experience: 3-5 years of professional experience in performance marketing, growth, SEO/GEO, data-driven marketing, or related roles, ideally combining both B2C consumer-technology and B2B segments. Track record of owning a measurable growth or conversion number.
- Education: Bachelor's degree in Marketing, Business, Computer Science, Statistics, Economics, or a related field. Advanced degree a plus but not required.
- Paid Digital Marketing Expertise: Proven CPL and CAC results running paid digital marketing campaigns on TikTok, Meta, YouTube, LinkedIn, and programmatic platforms. Hands-on experience with bidding optimization, audience targeting, creative testing, and media budget management. Able to independently read attribution reports, diagnose funnel issues, and ship corrective tests without analyst support.
- GEO & Search Strategy: Hands-on experience with llms.txt, Schema.org structured data, JSON-LD knowledge graphs, technical SEO fundamentals, and the post-Google LLM answer ecosystem (Claude, ChatGPT, Gemini, Perplexity).
- AI & Automation Fluency: You build with Claude, GPT, and similar models. You write prompts as production code, ship versioned prompt libraries, and have personally delivered at least one non-trivial AI agent or automation workflow that runs in production.
- Tool Fluency: Working command of n8n / Make / Zapier, GA4, Google Tag Manager, HubSpot or Salesforce, a data warehouse (BigQuery, Snowflake, or equivalent), and a BI tool (Looker, Metabase, or Hex).
- Technical Skills: SQL is required. Working-level Python or JavaScript for scripting and lightweight integrations. Comfortable reading API documentation and shipping a working third-party integration end-to-end.
- Experimentation Discipline: Demonstrated ability to design, run, and document a high volume of growth experiments with clear hypotheses, success criteria, and shareable learnings.
- Bilingual: Strong proficiency in both English and Mandarin Chinese, both verbal and written, with the ability to translate complex product and technical messaging into clear, conversion-friendly content for CN and US audiences.
- Cross-Functional Agility: Comfortable operating across paid media, organic, content, brand, sales, and engineering functions in a fast-moving, matrix-style organization with multiple concurrent priorities., * Experience launching or scaling products at $20K+ ASP in automotive, robotics, consumer electronics, or other high-consideration hardware categories
- Familiarity with the modern AI growth stack, including OpenClaw, ManyChat, Frameloop, Claude Code, MCP, ElevenLabs, Wan2.7-Image, Seedance, and Kling
- Track record of running a growth function with three or fewer operators by leveraging heavy AI augmentation and automation
- Experience designing and shipping an attribution model from scratch that survived executive review and informed material budget decisions
- Understanding of content commerce ecosystems, including how social and matrix content feed conversion and lead-generation funnels
- Public writing, open-source contributions, or conference talks on growth, AI workflow design, or prompt engineering
Benefits & conditions
3.33.3 out of 5 stars El Segundo, CA $90,000 - $100,000 a year, Pulled from the full job description
- 401(k)
- Health insurance
- Vision insurance
- Dental insurance, ($90,000 - $100,000 DOE), plus benefits and incentive plans
Perks + Benefits
- Healthcare + dental + vision benefits (Free for you/discounted for family)
- 401(k) options
- Casual dress code + relaxed work environment
- Culturally diverse, progressive atmosphere