User Acquisition Specialist

Job DescriptionMiniclip is looking for a User Acquisition Specialist to join our Marketing team in our London (UK) Office. What will you be doing at Miniclip?This is a varied and exciting role, working with a leading digital games and entertainment company. You will work closely with our existing UA team, with the following responsibilities:Managing the full UA process for a mobile game: Planning and execution of user acquisition campaignsOversee acquisition marketing campaigns across multiple mobile channelsProduce comprehensive UA reporting, analyse ROI and identify new opportunities to support key titlesExperiment and analyse campaigns for existing and upcoming gamesRunning multiple marketing tests and present results to stakeholders with concrete recommendationsUse data-driven insights to enhance performance through sub-publisher optimisation, customised targeting and segmentationDevelop briefings for new ad creatives and oversee the production of marketing materialManage business

relationships with day-to-day communication and reporting What are we looking for?Minimum 6 months of experience in paid digital marketing or media buying requiredKnowledge of marketing channels such as Facebook, Tiktok, Google Ads, Applovin, UnityExperience with tracking tools like Appsflyer for mobile ad campaigns is a significant advantageHaving prior exposure to a soft launch will greatly benefit the candidateExcellent communication skills, both written and verbal in English