Digital Content & Communications Manager

The Digital Content & Communications Officer will be responsible for managing AMI's digital presence, producing engaging content across all platforms, and ensuring that AMI's output is presented professionally and reaches a broad audience. This is a hands-on role combining graphic design, social media management, website maintenance, management of freelancers, and basic audio/video editing. The post-holder will work closely with the research leads and institutional leadership to develop and deliver a coherent digital communications strategy.

What You'll Do:

A. Social Media & Digital Engagement

• Manage and grow AMI's social media accounts across Facebook, Instagram, X, LinkedIn, TikTok, YouTube, and Spotify, ensuring they effectively communicate AMI's events and activities.
• Manage and grow AMI's email marketing and communication platforms, ensuring they effectively communicate AMI's events and activities.
• Maintain AMI's Wikipedia page and Google Business profiles to ensure all information is accurate and up to date.
• Develop and implement a content calendar aligned with AMI's output, events, and key dates in the Islamic calendar.
• Create and schedule posts, stories, reels, and email campaigns that engage AMI's diverse audiences: from academic peers to grassroots Muslim communities.
• Monitor engagement metrics, report on performance, and adjust strategy based on data and insights.

B. Content Design & Production

• Design professional posters, flyers, social media graphics, email campaigns, and promotional materials for seminars, conferences, book launches, and other events.
• Produce visually compelling content from AMI's academic output: turning research summaries, podcast episodes, and public statements into shareable digital formats (infographics, quote cards, carousels, short-form video clips).
• Ensure all visual content adheres to AMI's brand identity and maintains a consistent, high-quality aesthetic.
• Prepare print-ready materials where required (e.g. event programmes, prospectuses, banners etc).
• Outsource book cover designs for AMI publications, ensuring designs are coherent with AMI's brand identity and maintain a consistent, high-quality aesthetic.

C. Website Management

• Maintain and regularly update the AMI website with new content, including event listings, news items, publications, podcast episodes, and blog posts.
• Maintain and regularly update the AMI Spaces, ICCI, DIA, and CIMS websites with new content.
• Ensure all websites are accurate, current, and user-friendly; liaise with external developers for technical issues as needed.
• Apply basic SEO principles to improve discoverability of AMI's content on AI and search platforms.

D. Video & Audio Production Coordination

• Perform basic editing of seminar recordings, promotional videos, photos, audio podcasts, and event content for publication on YouTube and social media (e.g. trimming, titling, adding captions and branding elements).
• Coordinate with external editors and freelancers for higher-end production work, including podcasts, lectures, and short-form reels, ensuring quality, brand consistency, and timely delivery.
• Support the production workflow for the Thinking Islam podcast, including episode preparation, thumbnail design, YouTube SEO optimisation, and liaison with the outsourced editor.
• Upload finalised video and audio content to relevant platforms, ensuring correct metadata, descriptions, tags, and scheduling.

E. Communications & Outreach

• Support the promotion of AMI events, visiting fellowships, and institutional partnerships through targeted digital outreach.
• Liaise with partner organisations and media contacts to amplify AMI's work where appropriate.
• Create monthly update email campaigns highlighting AMI activities and events, along with quarterly update emails for top funders and stakeholders.
• Respond to all social media, email, website, and WhatsApp enquiries in a timely and professional manner.
• Attend monthly managers' meetings and contribute to organisational planning.
• Produce reports, presentations, and documentation of AMI's performance across all channels.

F. Paid Media & Outsourced Services

• Manage advertising campaigns across all platforms to increase AMI's global audience and the reach of its activities and events.
• Set clear briefs, budgets, KPIs, and deadlines for all outsourced work including ads creation, website maintenance and optimisation, design, and video-editing.
• Review and quality-control all outputs from external suppliers before publication., 2. Digital Audit (required): Choose any one of AMI's current digital platforms (website, YouTube, Instagram, Facebook, X, Linkedin, or TikTok) and write a one-page analysis (approx. 400-500 words) that includes:
• Observations: What is currently working well in terms of content, presentation, and engagement.
• Recommendations: Two or three specific, actionable improvements you would make to increase reach and engagement.
• Rationale: A brief explanation (3-5 sentences) of what informed your analysis - your professional experience, comparable organisations, or data you drew on.

Shortlisted candidates will be invited to complete phase two of the recruitment process, which involves a range of tasks to be completed ahead of the formal interview.

Do you have experience in WordPress?, * Degree or equivalent professional experience in digital marketing, communications, graphic design, media production, or a related field.

• Demonstrable experience managing social media accounts for an organisation (not solely personal accounts).
• Proficiency in graphic design tools: Canva at minimum; ideally Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Proficiency in using AI tools i.e. ChatGPT, Claude, Grok, Gemini etc to support content creation, copywriting, campaign ideation, and workflow efficiency.
• Experience maintaining and updating websites using a CMS (e.g. WordPress).
• Strong written and verbal communication skills with the ability to adapt tone for different audiences and platforms.
• Understanding of SEO fundamentals and social media analytics.
• Ability to manage multiple projects, meet deadlines, and work both independently and as part of a small team.
• Excellent attention to detail and a commitment to high-quality output., * Familiarity with Islamic educational content, Muslim community organisations, or the UK higher education sector.
• Experience with email marketing platforms (e.g. Mailchimp).
• Photography and/or videography skills.
• Basic video editing skills (trimming, captioning, adding titles/branding) using software such as Veed.AI, Adobe Premiere Pro, DaVinci Resolve, Final Cut Pro, or CapCut; and the ability to coordinate with external editors and freelancers for higher-end production.
• Intermediate to advanced video and audio editing skills, including podcast production and short-form reel creation.
• Experience managing a YouTube channel, including SEO optimisation and audience growth.
• Knowledge of Arabic, Urdu, or Persian.

Pulled from the full job description

• Free parking
• Company pension
• On-site gym
• Private medical insurance
• Cycle to work scheme, This role is dynamic, and responsibilities may evolve in line with AMI's strategic priorities. Please note that all appointments at AMI are subject to a probationary period, during which we assess performance, alignment with our institutional values, and mutual fit to ensure long-term success in the role.

Pay: £28,000.00-£35,000.00 per year

Benefits:

• Company pension
• Cycle to work scheme
• Free parking
• On-site gym
• Private medical insurance