Salesforce Marketing Cloud Technical Architect

Corporate Brokers, LLC
Tysons, United States of America
2 days ago

Role details

Contract type
Permanent contract
Employment type
Full-time (> 32 hours)
Working hours
Regular working hours
Languages
English
Experience level
Senior

Job location

Tysons, United States of America

Tech stack

Artificial Intelligence
Confluence
JIRA
Unit Testing
CSS
Cloud Computing
Code Review
Digital Architecture
Salesforce
SQL Databases
Snowflake
Information Technology
Dynamic Content
Marketing Cloud
Custom Reports

Job description

Solution Design & Architecture

  • Translate marketing requirements into scalable SFMC solutions: journeys, automations, and multi-channel campaigns
  • Design data models, segmentation strategies, and personalization frameworks
  • Document architecture decisions and implementation patterns aligned with enterprise standards
  • Partner with enterprise architects to align SFMC with PenFed's Salesforce reference architecture

Hands-On Development

  • Lead development across Journey Builder, Automation Studio, AMPscript, SQL, dynamic content, landing pages, and content assets
  • Build proof-of-concepts and prototypes for new capabilities
  • Conduct code reviews and enforce development best practices
  • Mentor developers, Email Specialists, and QA team members

Integration & Data

  • Design SFMC data models for segmentation, personalization, and campaign execution
  • Define integration approaches across Salesforce Core (FSC), Data Cloud, Loyalty Cloud, Snowflake, and other systems
  • Ensure proper tracking implementation - links, parameters, and data capture - for campaign measurement

Testing & Deployment

  • Perform unit and integration testing before QA handoff
  • Support defect resolution pre- and post-production
  • Lead deployment execution and triage; drive root cause analysis on issues

Stakeholder Collaboration

  • Gather requirements directly from business and marketing stakeholders; provide technical recommendations
  • Align with the SFMC Technical Project Manager on timelines and priorities
  • Maintain documentation for solutions, architecture decisions, and implementation standards

Requirements

Required

  • 7+ years in marketing technology with 5+ years hands-on SFMC
  • Deep SFMC expertise: AMPscript, SQL, HTML/CSS, Journey Builder, Automation Studio, Email Studio, standard and custom reporting, Marketing Cloud Intelligence
  • Strong cross-platform integration experience across Salesforce and enterprise systems
  • Bachelor's in Computer Science, Engineering, Marketing Technology, or equivalent experience

Preferred

  • Salesforce Data Cloud, Financial Services Cloud, or Marketing Cloud Next experience
  • Familiarity with Snowflake or enterprise data warehouses
  • Einstein AI / personalization implementation experience
  • Agile delivery (Jira, Confluence)
  • Financial services or regulated industry background

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