VP Digital Marketing (US)

As the VP of Digital Marketing, you will lead a high-performing team in creating world-class digital experiences for fans, sponsors, and partners. You will set the strategic direction for all digital initiatives, combining creativity, analytics, and performance marketing to deliver measurable growth.

• Develop and execute the team's global digital marketing strategy across social media, content, SEO/SEM, email and emerging platforms
• Lead a multidisciplinary team of digital marketers, content creators, designers and analysts working closely with our Creative team
• Oversee the production of engaging, high-quality digital content aligned with brand values and sporting objectives driving both digital and social marketing forward, building and growing our fanbase.
• Drive fan engagement and commercial growth through innovative digital campaigns
• Collaborate closely with commercial, PR, and technical teams to integrate digital strategies into broader team objectives
• Analyze performance metrics, optimize campaigns and report on ROI to senior stakeholders.
• Stay ahead of industry trends, digital technologies and competitive strategies to maintain our leading edge

Requirements

Driven by high performance What do you need to bring to the team?

Do you have experience in Stakeholder relationship building?, * Proven experience in senior digital marketing roles, driving fan acquisition, running social accounts, building fan bases, preferably within sports, entertainment, or high-performance industries

• Exceptional leadership and team management skills
• Strong understanding of global social media platforms, digital analytics, content marketing and paid media
• Creativity combined with a data-driven mindset
• Passion for motorsport and an understanding of the Formula 1® ecosystem is highly desirable
• Excellent communication and stakeholder management abilities
• Experience managing high-profile campaigns and delivering results under tight deadlines

Please note: This role is subject to U.S. export control restrictions. Successful candidates must either be a U.S. Person (defined by U.S. law as U.S. citizen, U.S. permanent resident, asylee, or refugee) or a non-U.S. Person who is eligible to obtain any required export control authorization, Please note that additional security checks may be required as part of the recruitment process. This may include a background check covering a minimum of the past five years and a criminal record check.

The Cadillac Formula 1® Team is what happens when history, purpose and daring talent come together. Backed by TWG Global and GM, our team is uniquely positioned to disrupt Formula 1®, bringing a fresh perspective and an unrelenting drive for success. We have the energy of a start-up, with the ideas and originality of a business that always wants to lead, never wants to follow. We're building everything from the ground up, from a high-performance car to an inclusive, values-driven culture. We show bold ambition. We combine leadership in innovation with excellence in execution. We are one team. We have the freedom to think differently, the opportunity to shape process and practice, an ego-free environment where people thrive on being challenged by those around them. A historic name behind us. Career-defining moments ahead., The Cadillac Formula 1® Team challenges conventions and redefines success through bold ambition, cutting-edge innovation, and an unwavering commitment to precision and excellence-on and off the track. This includes offering industry-leading pension, generous time off and, as part of a global brand, huge potential for career development.