Data Executive

The bulk of the role is segmenting visitor data for campaigns: building, maintaining and refining audience selections so that marketing can reach the right people via the right channels. Alongside this, you will run scheduled and ad hoc analysis to help marketing understand the health, completeness and contactability of their visitor databases., The central Data & Intelligence team sits within MIT and supports a portfolio of events across multiple regions. In this role, you will work closely with marketing teams, providing them with well-structured visitor segments and clear, operational insight into their data.

You will:

• Spend most of your time on visitor data segmentation for campaigns, ensuring marketing has accurate, targeted audiences to work with
• Run scheduled and ad hoc analysis to show the state of visitor data - how many records we have, how complete they are, and which channels can be used to contact them
• Help marketing understand where there are gaps or opportunities in their visitor data (e.g. opt-ins, missing contact details, under-represented segments)

The focus is on operational data work and practical analysis, not marketing performance insight: you will be looking at the data itself and its usability for campaigns, rather than measuring how well those campaigns perform., * Build, maintain and refresh visitor segments (current, past and prospective attendees or registrants) for marketing campaigns

• Turn marketing briefs into clear segmentation rules and selections, ensuring consistency and repeatability
• Run scheduled segmentation and list refreshes so marketing always has up-to-date audiences
• Carry out ad hoc segmentation requests for specific campaigns, tests or projects
• Run scheduled reports and analyses on visitor databases, monitoring data volume, completeness and contactability across channels (e.g. email, phone, postal)
• Provide ad hoc analysis to help marketing understand their audience make-up and contact channels
• Use Excel (advanced) and, where possible, Alteryx and Tableau to manipulate, combine and visualise visitor data
• Identify gaps and issues in visitor data (e.g. missing fields, low opt-in coverage) and flag them to relevant teams
• Support the development and maintenance of data quality dashboards or summary views focused on visitor data
• Work with the wider Data & Intelligence team to improve visitor data standards and segmentation processes
• Support visitor data collection and flows around events, including occasional on-site support

This is an excellent opportunity for someone with 1-2 years' experience working with data who wants to build their skills in segmentation and operational analysis in a fast-paced events environment. You will focus exclusively on visitor data - current, past and prospective attendees or registrants - supporting our marketing teams., * Excel (advanced) - essential

• Alteryx - preferred but not essential
• Tableau - preferred but not essential
• SQL - nice to have
• Internal visitor databases and systems (training provided), * Around 1-2 years' experience in a data, segmentation, analytics, reporting or operations role (more experience welcome)
• Confident with advanced Excel (lookups, pivots, conditional logic, working with large datasets)
• Comfortable with segmentation and audience building, and interested in how visitor data is used in marketing
• Strong attention to detail and accuracy, including when working with repetitive tasks
• Able to manage multiple requests and deadlines, especially around busy event cycles
• Can explain segmentation logic and findings clearly to non-technical colleagues
• Curious, proactive and keen to learn new tools and approaches (e.g. Alteryx, Tableau, SQL)
• Fluent in English, with strong communication and organisation skills
• Positive, collaborative and happy working as part of a central support team for marketing

A data-related background (through study or work) is ideal, but the industry you come from is not important.

Through its mission 'visit the future', Easyfairs is ambitious and driven to provide life-changing events for the communities it serves. With over 220 events, 28 000 exhibitors and 1.2 million visitors across 10 venues and 17 countries, we are one of the fastest-growing events businesses in the world, going from launch in 2004 to a global top 20 event company., Where talent development and having fun are part of our company values, Easyfairs is a very dynamic and exciting company to be part of, with over 750 lively and energetic team members. We offer not only an opportunity to be part of this epic journey, but also a chance to build valuable experience and skills in a supportive team.