Web Designer - Omnula Platforms - London

We aren't looking for just another web designer who builds a site and walks away. We are looking for a Digital Architect. You will be the bridge between aesthetic user experience, intelligent automation, and explosive audience growth. In this role, you will own our digital footprint. You will design high-converting web experiences, but you will also integrate AI-driven workflows to automate our backend and leverage SEO-forward content strategies to turn our social channels into lead-generation machines.

What You'll Be Doing

1. Web Architecture & Design (The Foundation)

• Design and develop responsive, high-performance websites using [WordPress/Webflow/Custom Stack].
• Implement UI/UX best practices to maximize conversion rates and reduce bounce rates.
• Integrate AI-powered chatbots and dynamic personalization tools to improve visitor engagement.

2. AI Automation & Workflow Integration

• Build and maintain automation workflows (using tools like Zapier, Make.com, or custom API scripts) to connect our website, CRM, and social media platforms.
• Utilize AI tools (e.g., GPT-4, Midjourney, Jasper) to streamline content creation, personalized email campaigns, and customer support ticketing.
• Implement automated data collection to drive smarter A/B testing and design iterations.

3. Social Media & SEO Growth Engine

• The SEO Lead: Execute advanced on-page and technical SEO strategies. You don't just "write for Google"-you structure data to dominate search rankings.
• Content Management: Oversee our multi-platform content calendar. You'll use AI to repurpose blog posts into high-performing social clips, threads, and newsletters.
• Audience Scaling: Manage growth campaigns. We aren't looking for vanity metrics; we want followers and subscribers who actually convert. You will optimize our social social-to-site funnels to create a viral growth loop., * A "Hybrid" Thinker: You understand the color theory of a beautiful landing page as well as the logic of a complex automation workflow.
• Data-Obsessed: You know that a pretty design is useless if it doesn't convert. You live for analytics, heatmaps, and trend reports.
• AI-Fluent: You don't fear AI; you view it as a superpower. You stay ahead of the curve on new tools that can save time and increase ROI.
• Growth-Minded: You understand the mechanics of how content goes viral and how to convert an Instagram follower into an email subscriber.

• Design: Figma, Adobe CC, [Your preferred Web Builder].
• Automation: Make (Integromat), Zapier, or Python proficiency.
• SEO/Analytics: SEMrush/Ahrefs, Google Analytics 4, Search Console.
• Content/Social: Experience with social media scheduling/management tools (e.g., Buffer, Hootsuite, or Metricool).
• AI: Proficiency in prompt engineering for content creation and workflow automation.

£15 - £20 hourly