Social Media Specialist

• Build and execute social media strategy through research, benchmarking, messaging, and audience identification.
• Write, develop, and strategize online content production and scheduling.
• Assist with crisis management, bad reviews, and negative news communications.
• Generate, edit, publish, and share content daily (original text, images, and video)
• Build meaningful connections and encourage community members through dialog and messaging.
• Create and maintain company social media pages and profiles.
• Moderate user-generated content and messages appropriately, based on company and community policies.
• Create and implement social media marketing plan and editorial calendar.
• Track and analyze analytic reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes.
• Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach.
• Coordinate online promotions to support the company's in-store promotions.
• Other duties as assigned

Do you have experience in Social media management?, Do you have a Bachelor's degree?, * Bachelor's degree in marketing, communication, or related field.

• Fluent in Chinese and English.
• 2+ years' experience in digital marketing and social media.
• Strong familiarity with the business applications of social media platforms (Xiaohongshu, TikTok, Instagram, Facebook, YouTube, etc.).
• Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns.
• Proficient in Photoshop and other photo editing software.
• Strong written and verbal communication skills.

Pulled from the full job description

• 401(k)
• Health insurance
• Paid time off
• Vision insurance
• Dental insurance, * 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance