AI-Native Creative Growth Lead

We are hiring an AI-Native Creative Growth Lead to own the creative strategy, ad testing engine and acquisition funnel that drives qualified creator trials.

This is not a traditional media buying role. This is not a brand marketing role. This is not an agency management role where someone else creates the ideas.

Your mission: build a creative-led acquisition engine that drives more qualified creator trials every week at an acceptable CAC.

You should be able to go from customer insight to ad angle, hook, script, asset, campaign, landing page test, performance review and next creative iteration without needing a strategist, copywriter, designer, data analyst and developer around you.

You will use AI heavily to increase your output. Claude and Claude Code should be part of your daily workflow.

What you'll own

• Paid ad strategy
• Creative strategy
• Meta ads creative testing
• UGC scripts and briefs
• Founder-led ad concepts
• Static ad concepts
• Carousel concepts
• Competitor comparison ads
• Landing page messaging
• Funnel testing
• Trial volume
• Cost per trial
• Trial quality
• Creative performance analysis
• Weekly experiment planning
• AI-assisted growth workflows

The goal is not just to "run ads". The goal is to find the messages, hooks, angles and funnels that make the right creators say: "This is exactly what I need."

Key responsibilities

1. Own the creative strategy

You will be responsible for deciding what we say, who we say it to, and why it should work.

You'll turn creator pain points into high-performing ad angles. You should be able to explain the insight behind every ad we test.

No random creative. No guessing. No "let's just try this because it looks nice."

2. Create and direct ad creative

You need to be able to create the creative direction yourself: hooks, scripts, UGC briefs, founder-led concepts, static ads, carousel structures, storyboards, testimonial ads, case study ads, retargeting ads and competitor comparison ads.

You do not need to be a world-class designer or video editor, but you need enough taste, speed and execution ability to get ads shipped without waiting around for a full creative team.

You should be comfortable using Canva, Figma, CapCut or similar tools to create rough assets, briefs and mockups quickly.

3. Build a weekly creative testing machine

You'll create a consistent testing rhythm and should be able to produce or direct 10-20 new ad concepts per week.

You'll manage new hook tests, scripts, visual formats, creator pain points, ICP segments, landing page message matches, retargeting angles and offer tests.

You'll kill weak creative quickly and double down on winners. Most creative will fail. The job is to learn faster than everyone else.

4. Use AI as serious leverage

This role is for someone who is genuinely AI-native, not someone who occasionally asks ChatGPT for copy ideas.

Claude and Claude Code should be your best friends. You should use AI every day to move faster across customer research, competitor research, ad angle generation, hook writing, UGC script development, landing page copy, funnel audits, data analysis, campaign reporting, creative diagnosis, experiment planning, SOPs and workflow automation.

You do not need to be a senior engineer, but you must be dangerous with AI tools. The ideal person does not constantly say "we need dev for that." They say "I made a rough version. Let's test it."

5. Improve landing pages and funnel conversion

You'll own the message match from ad to landing page.

You'll test hero sections, headlines, CTAs, social proof, creator case studies, competitor comparisons, pricing/friction points, signup flows, retargeting journeys and trial-start conversion.

You should be able to look at a landing page and say: "This is why people are not converting, and here is what we should test next."

6. Report weekly with clarity

Every week, you'll produce a simple growth report covering what we tested, what worked, what failed, what we learned, best and worst-performing creative, current trials, cost per trial, trial-to-paid quality, CAC, next week's tests and the biggest bottleneck.

No fluffy marketing reports. Just numbers, insights and next actions.

Example ad angles you might explore

• Stop sending followers to a basic link-in-bio.
• Your audience is asking for help. Turn that demand into recurring revenue.
• Brand deals are not a business model.
• Creators need infrastructure, not another checkout link.
• Sell your meal plans, courses, community and coaching from one place.
• Your DMs are full of monetisation opportunities you are not capturing.
• Build a creator business you own.

What success looks like

First 30 days

• Understand WithMe's product, ICP and competitors
• Audit current ads, landing pages and funnel data
• Identify the biggest creative and funnel opportunities
• Build a weekly creative testing system
• Launch new ad angles
• Create new UGC/founder-led ad concepts
• Start improving landing page message match
• Set up a clear weekly reporting cadence, We are hiring an AI-Native Creative Growth Lead to own the creative strategy, ad testing engine and acquisition funnel that drives qualified creator trials.

This is not a traditional media buying role. This is not a brand marketing role. This is not an agency management role where someone else creates the ideas.

Your mission: build a creative-led acquisition engine that drives more qualified creator trials every week at an acceptable CAC.

You should be able to go from customer insight to ad angle, hook, script, asset, campaign, landing page test, performance review and next creative iteration without needing a strategist, copywriter, designer, data analyst and developer around you.

You will use AI heavily to increase your output. Claude and Claude Code should be part of your daily workflow.

What you'll own

• Paid ad strategy Creative strategy Meta ads creative testing UGC scripts and briefs Founder-led ad concepts Static ad concepts Carousel concepts Competitor comparison ads Landing page messaging Funnel testing Trial volume Cost per trial Trial quality Creative performance analysis Weekly experiment planning AI-assisted growth workflows

The goal is not just to "run ads". The goal is to find the messages, hooks, angles and funnels that make the right creators say: "This is exactly what I need."

Key responsibilities

1. Own the creative strategy

You will be responsible for deciding what we say, who we say it to, and why it should work.

You'll turn creator pain points into high-performing ad angles. You should be able to explain the insight behind every ad we test.

No random creative. No guessing. No "let's just try this because it looks nice."

2. Create and direct ad creative

You need to be able to create the creative direction yourself: hooks, scripts, UGC briefs, founder-led concepts, static ads, carousel structures, storyboards, testimonial ads, case study ads, retargeting ads and competitor comparison ads.

You do not need to be a world-class designer or video editor, but you need enough taste, speed and execution ability to get ads shipped without waiting around for a full creative team.

You should be comfortable using Canva, Figma, CapCut or similar tools to create rough assets, briefs and mockups quickly.

3. Build a weekly creative testing machine

You'll create a consistent testing rhythm and should be able to produce or direct 10-20 new ad concepts per week.

You'll manage new hook tests, scripts, visual formats, creator pain points, ICP segments, landing page message matches, retargeting angles and offer tests.

You'll kill weak creative quickly and double down on winners. Most creative will fail. The job is to learn faster than everyone else.

4. Use AI as serious leverage

This role is for someone who is genuinely AI-native, not someone who occasionally asks ChatGPT for copy ideas.

Claude and Claude Code should be your best friends. You should use AI every day to move faster across customer research, competitor research, ad angle generation, hook writing, UGC script development, landing page copy, funnel audits, data analysis, campaign reporting, creative diagnosis, experiment planning, SOPs and workflow automation.

You do not need to be a senior engineer, but you must be dangerous with AI tools. The ideal person does not constantly say "we need dev for that." They say "I made a rough version. Let's test it."

5. Improve landing pages and funnel conversion

You'll own the message match from ad to landing page.

You'll test hero sections, headlines, CTAs, social proof, creator case studies, competitor comparisons, pricing/friction points, signup flows, retargeting journeys and trial-start conversion.

You should be able to look at a landing page and say: "This is why people are not converting, and here is what we should test next."

6. Report weekly with clarity

Every week, you'll produce a simple growth report covering what we tested, what worked, what failed, what we learned, best and worst-performing creative, current trials, cost per trial, trial-to-paid quality, CAC, next week's tests and the biggest bottleneck.

No fluffy marketing reports. Just numbers, insights and next actions.

Example ad angles you might explore

• Stop sending followers to a basic link-in-bio. Your audience is asking for help. Turn that demand into recurring revenue. Brand deals are not a business model. Creators need infrastructure, not another checkout link. Sell your meal plans, courses, community and coaching from one place. Your DMs are full of monetisation opportunities you are not capturing. Build a creator business you own.

What success looks like

First 30 days

• Understand WithMe's product, ICP and competitors Audit current ads, landing pages and funnel data Identify the biggest creative and funnel opportunities Build a weekly creative testing system Launch new ad angles Create new UGC/founder-led ad concepts Start improving landing page message match Set up a clear weekly reporting cadence

First 60 days

• Increase creative testing output Find early winning hooks and angles Improve ad-to-landing-page consistency Reduce wasted spend on weak creative Build a clearer view of which creator segments convert best Use Claude and Claude Code to speed up reporting, analysis and execution Make founder input less of a bottleneck

First 90 days

• Have a repeatable creative testing engine running Increase qualified creator trials Maintain or improve trial quality Identify winning creative themes that can scale Build a backlog of tested learnings Improve paid acquisition predictability Create AI-assisted workflows that make the whole growth process faster

KPIs

Primary KPI: qualified creator trials per week.

• Cost per trial Trial-to-paid conversion CAC CAC payback Landing page conversion rate Creative testing volume Number of winning ad angles found Paid subscriber growth from acquired trials Speed of experiment execution

Quality guardrail: we do not want cheap, low-intent trials. Trial volume only matters if the creators are genuinely qualified and likely to convert., * Creator economy SaaS Digital products Fitness creators Food creators Coaches, experts or online educators Subscription businesses Stan Store, Kajabi, Gumroad, Skool, Beacons, Pensight or similar platforms UGC production Founder-led content Basic HTML/CSS/React/Next.js/Webflow/Framer Stripe or subscription metrics Building lightweight dashboards Zapier, Make, n8n or similar automation tools

Who this role is not for

• Only wants to manage campaigns Needs someone else to create the ad ideas Needs an agency to do the thinking Only uses AI for basic copywriting Says they are "AI-savvy" but cannot show real workflows Is uncomfortable with Claude Code Cannot write strong hooks Cannot analyse campaign performance Cannot turn customer insights into creative concepts Needs developers for every small landing page test Thinks brand awareness is the main KPI Gets defensive when tests fail Needs perfect instructions before taking action

This is a hands-on role. You need to be strategic enough to decide what to test and practical enough to get it shipped.

The ideal person

You are creative, commercial, fast, analytical, direct, AI-native, curious, high-output, comfortable with messy startup environments, obsessed with performance, not precious about ideas and good at turning vague founder thoughts into structured growth experiments.

The dream profile: a direct-response creative strategist with growth operator instincts and the AI fluency of a power user.

Tools you'll use

• Meta Ads Manager Claude Claude Code Google Sheets Stripe / analytics exports Figma Canva CapCut ClickUp / Notion Slack WithMe internal dashboards Landing page tools / codebase depending on workflow

Pay: £30,000.00-£75,000.00 per year

Do you have experience in HTML?, * 2-5+ years in growth, creative strategy, performance marketing or paid acquisition

• Strong Meta ads experience
• Experience creating ad strategy, not just managing spend
• Strong direct-response copywriting instincts
• Experience producing or briefing paid social creative
• Experience analysing CAC, CPT, CTR, CPC and conversion metrics
• Experience testing landing pages or funnels
• Strong Claude / AI workflow skills
• Comfort using Claude Code, Cursor or similar AI coding tools
• Ability to analyse spreadsheets, CSVs and campaign exports
• Ability to work independently in a fast-moving startup, * 2-5+ years in growth, creative strategy, performance marketing or paid acquisition Strong Meta ads experience Experience creating ad strategy, not just managing spend Strong direct-response copywriting instincts Experience producing or briefing paid social creative Experience analysing CAC, CPT, CTR, CPC and conversion metrics Experience testing landing pages or funnels Strong Claude / AI workflow skills Comfort using Claude Code, Cursor or similar AI coding tools Ability to analyse spreadsheets, CSVs and campaign exports Ability to work independently in a fast-moving startup

Base salary + performance bonus + potential equity/options for the right person

About WithMe

WithMe helps creators sell digital products, courses, memberships, communities, coaching and more from one platform.

Creators are building huge audiences, but many are still under-monetising them. They rely on brand deals, basic link-in-bio tools, messy checkout pages, scattered content platforms and manual DMs.

WithMe gives them the infrastructure to turn their knowledge, content and audience into recurring revenue.

We already convert well when the right creators enter the funnel. The next bottleneck is getting more qualified creators discovering, understanding and trying WithMe., * Increase creative testing output

• Find early winning hooks and angles
• Improve ad-to-landing-page consistency
• Reduce wasted spend on weak creative
• Build a clearer view of which creator segments convert best
• Use Claude and Claude Code to speed up reporting, analysis and execution
• Make founder input less of a bottleneck

First 90 days

• Have a repeatable creative testing engine running
• Increase qualified creator trials
• Maintain or improve trial quality
• Identify winning creative themes that can scale
• Build a backlog of tested learnings
• Improve paid acquisition predictability
• Create AI-assisted workflows that make the whole growth process faster

KPIs

Primary KPI: qualified creator trials per week.

• Cost per trial
• Trial-to-paid conversion
• CAC
• CAC payback
• Landing page conversion rate
• Creative testing volume
• Number of winning ad angles found
• Paid subscriber growth from acquired trials
• Speed of experiment execution

Quality guardrail: we do not want cheap, low-intent trials. Trial volume only matters if the creators are genuinely qualified and likely to convert.

You should be great at

• Direct-response marketing
• Creative strategy
• Paid social acquisition
• Meta ads
• UGC creative
• Founder-led ads
• Hook writing
• Script writing
• Landing page messaging
• Funnel analysis
• Customer research
• Competitor research
• Using AI to increase output
• Claude and Claude Code
• Working fast without needing a big team, * SaaS
• Digital products
• Fitness creators
• Food creators
• Coaches, experts or online educators
• Subscription businesses
• Stan Store, Kajabi, Gumroad, Skool, Beacons, Pensight or similar platforms
• UGC production
• Founder-led content
• Basic HTML/CSS/React/Next.js/Webflow/Framer
• Stripe or subscription metrics
• Building lightweight dashboards
• Zapier, Make, n8n or similar automation tools

Who this role is not for

• Only wants to manage campaigns
• Needs someone else to create the ad ideas
• Needs an agency to do the thinking
• Only uses AI for basic copywriting
• Says they are "AI-savvy" but cannot show real workflows
• Is uncomfortable with Claude Code
• Cannot write strong hooks
• Cannot analyse campaign performance
• Cannot turn customer insights into creative concepts
• Needs developers for every small landing page test
• Thinks brand awareness is the main KPI
• Gets defensive when tests fail
• Needs perfect instructions before taking action

This is a hands-on role. You need to be strategic enough to decide what to test and practical enough to get it shipped.

The ideal person

You are creative, commercial, fast, analytical, direct, AI-native, curious, high-output, comfortable with messy startup environments, obsessed with performance, not precious about ideas and good at turning vague founder thoughts into structured growth experiments.

The dream profile: a direct-response creative strategist with growth operator instincts and the AI fluency of a power user.

Tools you'll use

• Meta Ads Manager
• Claude
• Claude Code
• Google Sheets
• Stripe / analytics exports
• Figma
• Canva
• CapCut
• ClickUp / Notion
• Slack
• WithMe internal dashboards
• Landing page tools / codebase depending on workflow

Reports to: Founder

Compensation

Base salary + performance bonus + potential equity/options for the right person

About WithMe

WithMe helps creators sell digital products, courses, memberships, communities, coaching and more from one platform.

Creators are building huge audiences, but many are still under-monetising them. They rely on brand deals, basic link-in-bio tools, messy checkout pages, scattered content platforms and manual DMs.

WithMe gives them the infrastructure to turn their knowledge, content and audience into recurring revenue.

We already convert well when the right creators enter the funnel. The next bottleneck is getting more qualified creators discovering, understanding and trying WithMe.