CRM Specialist

The CRM Analyst supports the planning, execution, reporting, and optimization of CRM programs across assigned brands, working closely with the CRM Manager to deliver effective, compliant, and consumer-centric communications. This role focuses on campaign coordination, quality assurance, reporting, and performance analysis across CRM channels including email, SMS/MMS, and direct mail.

Your 'day to day':

CRM Program Execution Support

• Assist the CRM Manager in the execution of CRM programs across email, SMS/MMS, and direct mail, ensuring accuracy, timeliness, and alignment to brand and business objectives.
• Coordinate campaign execution activities with internal CRM operations teams and external vendors, including scheduling, asset handoffs, QA, and deployment readiness.
• Perform campaign QA and validation (e.g., targeting logic, content setup, timing, compliance checks) prior to launch.
• Maintain campaign documentation, calendars, and status trackers to support operational visibility and prioritization.

Reporting, Analytics, and Insights

• Own routine CRM reporting, including weekly and monthly performance dashboards and campaign readouts.
• Track CRM activity and performance across channels, audiences, and lifecycle stages.
• Support the analysis of campaign results, test outcomes, and trends, identifying early insights and areas for optimization.
• Partner with the CRM Manager to evolve from descriptive reporting into insight-driven analysis, recommendations, and test learnings over time.

Salesforce Marketing Cloud & Tools Support

• Utilize Salesforce Marketing Cloud in a reporting, QA, and validation capacity, supporting journeys and campaigns owned by the CRM Manager and operational teams.
• Assist with data validation, audience counts, and performance pulls within Salesforce and related reporting tools.
• Leverage tools such as Power BI, SQL, Excel, and Google Analytics to support reporting and analysis needs, as required.

Cross-Functional & Stakeholder Collaboration

• Support the CRM Manager in day-to-day coordination with Brand, CX, Data, IT, Compliance, Legal, Consumer Care, and agency partners.
• Serve as a point of contact for recurring CRM processes or questions over time, escalating issues and recommendations as appropriate.
• Help ensure CRM programs are well-understood, well-documented, and effectively executed across teams.

Compliance, Data Stewardship & Governance

• Adhere to CRM governance standards, data privacy requirements, and regulated marketing policies.
• Support compliance reviews, documentation, and approvals for CRM campaigns and programs.
• Promote responsible data usage and consumer trust in all CRM activities.

• Bachelor's degree in Marketing, Business, Analytics, or a related field.
• 1-3 years of experience in marketing, CRM, digital marketing, or a related analytical role.
• Experience supporting direct marketing or lifecycle marketing programs preferred.
• Experience in CPG or regulated consumer-facing industries preferred.
• Demonstrated ability to work cross-functionally and support marketing programs in a fast-paced environment.

Relevant Open Sourcing Considerations:

• Be legally authorized to work in the US

Annual Base Salary Range: $80.960 - $101, 200

What we offer:

• We offer a competitive base salary, annual bonus (applicable based on level of position), great medical, dental and vision coverage, 401k with a generous company match, incredible wellness benefits, commuter benefits, pet insurance, generous PTO, and much more!

• We have implemented Smart Work, a hybrid model of working that promotes flexibility in the workplace.

• Seize the freedom to define your future and ours. We'll empower you to take risks, experiment and explore.

• Be part of an inclusive, diverse culture where everyone's contribution is respected; Collaborate with some of the world's best people and feel like you belong.

At PMI U.S., we are building a modern nicotine business-focused on helping make a future without cigarettes a reality in America. As the U.S. businesses of Philip Morris International, we are investing in new products, science, and capabilities to provide the approximately 25 million legal - age adults who still smoke with better alternatives. Our approach is rooted in innovation, responsible marketing, and a growing U.S. footprint that spans manufacturing, technology, and commercial operations across the country. That creates real opportunity. You'll have the space to take ownership, develop new ideas, and contribute to work that is shaping our business and the category. We're looking for people who are curious, collaborative, and motivated by progress-because the scale of what we're building creates room to grow in different directions. Our U.S. headquarters in Stamford, Connecticut, is at the center of it all-just steps from the Metro - North station with direct access to New York City, and connected to a national network of teams driving impact across the country., * Pursue your ambitions and develop your skills with a global business - our staggering size and scale provides endless opportunities to progress. * Take pride in delivering our promise to society: To improve the lives of millions of smokers. PMI is an Equal Opportunity Employer. PMI is headquartered in Stamford, Conn., and its U.S. affiliates have more than 3,000 employees. PMI has been an entirely separate company from Altria and Philip Morris USA since 2008 . PMI's affiliates first entered the U.S. market following the company's acquisition of Swedish Match in late 2022. Philip Morris International and its U.S. affiliates are working to deliver a smoke-free future. Since 2008, PMI has invested $12.5 billion globally to develop, scientifically substantiate and commercialize innovative smoke-free products for adults who would otherwise continue to smoke with the goal of transitioning legal-age consumers who smoke to better alternatives. In 2022, PMI acquired Swedish Match - a leader in oral nicotine delivery - creating a global smoke-free champion led by the IQOS and ZYN brands. The U.S. Food and Drug Administration has authorized versions of PMI's IQOS electronically heated tobacco devices and Swedish Match's General snus as Modified Risk Tobacco Products and renewal applications for these products are presently pending before the FDA. For more information, please visit www.pmi.com/us and www.pmiscience.com .