Designer, Social & Performance Marketing

The Designer, Social & Performance Marketing is responsible for creating high-performing creative across Medical Guardian's paid and organic social channels. This role develops platform-native content that supports customer acquisition, while also driving engagement, education, and brand loyalty through organic social media.

You'll design across the full marketing funnel-from awareness through conversion-adapting messaging and creative approach based on audience, platform, and objective. This role reports to the Senior Manager, Design & Digital Production and partners closely with members of the growth and brand teams to support testing, iteration, and measurable impact., 1. Paid & Organic Social Creative

• Design and deliver performance-driven creative across paid channels (e.g., Meta, Google, TikTok, YouTube, etc) that supports awareness, consideration, and conversion objectives.
• Develop engaging organic social content that aligns with brand voice and drives audience engagement (static, motion, and short-form video).
• Produce a high volume of creative variations tailored to different funnel stages, audience segments, and platform requirements.
• Adapt creative to platform-specific best practices across both paid and organic environments.
• Translate acquisition strategy, audience insights, and funnel-stage objectives into clear, compelling design solutions.
• Optimize creative using performance data and engagement metrics to improve results across all channels.

2. Performance-Focused Design Systems

• Build and maintain modular performance marketing design systems that enable rapid iteration across multiple funnel stages.
• Adapt brand guidelines to support both brand-forward upper-funnel creative and direct-response lower-funnel execution.
• Ensure creative is scalable, reusable, and optimized for ongoing content production.
• Retouch imagery, edit video, and perform visual enhancements to deliver polished assets.

3. Brand Alignment & Quality Control

• Ensure all paid and organic creative aligns with brand guidelines, accessibility standards, and quality expectations.
• Execute designs that align with briefs, business objectives, and funnel-specific performance goals.
• Participate in creative reviews and QA to ensure accuracy and consistency.

4. Collaboration & Execution

• Partner closely with growth, creative, and brand teams to align on campaign objectives, content calendars, and deliverables.
• Present creative work clearly with rationale and iterate quickly based on feedback and performance insights.
• Manage timelines, deliverables, and versioning across multiple campaigns and social channels.
• Support external partners or content creators as needed.

5. Marketing Creative

• Develop creative assets for landing pages, email, and partner marketing initiatives.
• Support creative for in-house and external print initiatives, such as event materials, pitch decks, and healthcare marketing assets.
• Maintain a deep understanding of Medical Guardian's visual identity across all touchpoints.

6. Continuous Improvement & Innovation

• Stay current on platform updates and emerging features.
• Apply learnings from testing and performance analysis to refine creative approaches.
• Explore emerging tools, including AI-assisted creative workflows, to improve speed and variation.
• Contribute to a culture of performance-driven creative thinking.

Do you have experience in Visual communication design?, * 1-4+ years of experience in graphic design, marketing design, or digital creative roles

• Strong portfolio demonstrating paid and organic social creative work
• Proficiency in Figma and Adobe Creative Cloud
• Experience producing static, animated, and video creative for social platforms
• Strong understanding of brand identity, typography, layout, and visual hierarchy
• Ability to balance brand storytelling with direct-response performance goals
• Comfortable receiving feedback and iterating quickly
• Strong communication skills and ability to clearly articulate creative decisions
• Familiarity with accessibility standards and digital best practices
• BA/BFA in Graphic Design, Visual Design, Visual Communication, or a related field preferred
• Candidates must be authorized to work in the United States without current or future need for visa sponsorship.
• Candidates must be able to commute to our Philadelphia, PA office on Tuesdays and Wednesdays.

Pulled from the full job description

• Health insurance
• 401(k) matching
• Paid time off
• Vision insurance
• Dental insurance
• Life insurance
• Disability insurance, * Health Care Plan (Medical, Dental & Vision)
• Paid Time Off (Vacation, Sick Time Off & Holidays)
• Company Paid Short Term Disability and Life Insurance
• Retirement Plan (401k) with Company Match

Founded in 2005, Medical Guardian is a leading provider of innovative senior health solutions, with 625,000+ active members across the country. The company offers a full suite of connected-care medical alert systems and engagement services that empower older adults to live a life without limits and age safely at home. Medical Guardian boasts a 95% customer satisfaction rate, a #1 ranking on 16 medical alert consumer choice sites and achieves a 4.7+ star rating on Google Reviews.