On-Site Website & Registration Marketing Specialist

This role is focused on practical implementation, including website improvements, landing page updates, registration flow improvements, SEO quick wins, content ideas, tracking, and short-term marketing campaigns., The specialist must be available to come to our office in Alhambra for meetings, website review sessions, implementation work, and final presentation., The specialist will help us:

• Review our current website and identify issues that may be affecting registrations
• Improve the structure and flow of the website
• Review and improve course/seminar landing pages
• Improve the registration page and registration process
• Rewrite or improve headlines, calls to action, page content, and messaging
• Make SEO quick-win updates to important pages
• Improve internal linking and navigation toward registration pages
• Review mobile user experience
• Review Google Analytics / GA4 tracking
• Review Google Search Console for search opportunities
• Recommend and/or help implement tracking for form submissions, phone clicks, registration clicks, and inquiries
• Create or improve dentist-focused website copy
• Create social media and email campaign ideas focused on registrations
• Help prepare short-term marketing campaigns to increase inquiries
• Provide a list of completed changes and next-step recommendations
• Present findings, updates, and next steps in person

What We Need Implemented

We are not looking for someone who only gives us a report. We need someone who can help implement improvements directly or coordinate implementation with our website team.

Possible implementation work may include:

• Updating website page copy
• Improving course/seminar landing pages
• Improving registration buttons and calls to action
• Adding or improving FAQ sections
• Improving page titles, headings, and meta descriptions
• Improving internal links
• Improving website navigation
• Setting up or improving conversion tracking
• Creating email campaign copy
• Creating social media captions or content ideas
• Creating a 30-day registration growth plan
• Helping us identify what is preventing more visitors from registering

Expected Deliverables

At the end of the project, we expect:

• Website and registration page review
• Completed website/landing page improvements where possible
• Improved calls to action and registration flow recommendations
• SEO quick-win updates or recommendations
• Internal linking and navigation recommendations
• Tracking recommendations for forms, calls, clicks, and registrations
• Social media and email campaign recommendations
• List of completed changes
• Priority list of remaining improvements
• 30-day registration growth plan
• In-person presentation of results and next steps

Ideal Candidate

The ideal candidate has experience in one or more of the following areas:

• Website marketing
• Landing page optimization
• Lead generation
• Seminar or event registration marketing
• Dental, healthcare, education, or professional training marketing
• SEO
• Google Analytics / GA4
• Google Search Console
• Conversion tracking
• Website copywriting
• Email marketing
• Social media campaign planning
• Working with website platforms or web developers

Experience with dental, healthcare, continuing education, or seminar/course registration campaigns is strongly preferred.

Required Skills

The candidate should be able to help with:

• Website page improvements
• Landing page copy and layout recommendations
• Registration-focused messaging
• SEO basics and quick-win optimization
• Google Analytics or GA4 review
• Google Search Console review
• Tracking setup or tracking recommendations
• Marketing campaign ideas
• Clear communication with our team
• Practical, action-oriented implementation

This Role Is Best For Someone Who Can Answer

• Why are website visitors not registering?
• What should be improved on the registration page?
• What pages should be fixed first?
• How can the website better attract dentists?
• How can we make the registration process easier?
• What should we track to know if marketing is working?
• What can we implement quickly to increase qualified inquiries?
• How can website, SEO, social media, and email work together to drive registrations?

This Role Is Not For Someone Who Only Offers

• Generic SEO packages
• Social media posting only
• Graphic design only
• Website design without marketing strategy
• Reports without implementation
• Guaranteed Google ranking promises
• Traffic growth without registration focus

We are looking for someone practical, hands-on, and focused on helping us generate more qualified dentist inquiries and registrations.

Compensation

This is a fixed-fee contract project.

Expected project range: $3,000-$8,000, depending on experience, scope, and implementation ability.

Payment structure may be:

• 40% deposit to begin
• 30% after first round of website/tracking updates
• 30% after final deliverables and in-person presentation, * A short introduction
• Relevant experience
• Examples of websites, landing pages, or campaigns you personally improved
• Examples of leads, inquiries, or registrations generated from past work
• Any experience with dental, healthcare, education, seminars, or professional training
• Website platforms or tools you can work with
• Your approach to improving registrations quickly
• Your proposed fixed fee for the initial project
• Your availability for in-person office meetings

Do you have experience in Website activity analysis?

Pulled from the full job description

• Flexible schedule

Full job description

Pinhole Academy is looking for a local, in-person Website & Registration Marketing Specialist to help improve our website, landing pages, registration process, and online marketing efforts with the goal of increasing qualified dentist inquiries and course registrations.

Pinhole Academy is an AGD PACE approved organization offering continuing education courses for dental professionals, including training in the Pinhole Surgical Technique for treating gum recession without scalpels or sutures.

This is a short-term, in-office contract project. We are looking for someone who can come into our office, review our website and registration process, and help implement improvements - not just provide recommendations.

Main Goal

Our goal is to increase qualified inquiries and registrations from dentists and dental professionals.

We need someone who can help improve the path from, * Flexible schedule