Global HCP Conversion Lead

To convert HCP engagement into recommendation behaviour by building world-class activation models, field excellence frameworks, pharmacist enablement programmes, and market conversion capabilities across Opella's priority brands and markets. The role owns the global conversion agenda within the HCP Advocacy framework, ensuring that HCP Reach and Content translate into measurable recommendation growth, advocacy, and commercial value. As the global steward of Conversion, the role develops scalable playbooks, capability programmes, and activation models that help markets win recommendation at the point of influence and recommendation. Serves as the link with the Regional Commercial and local Commercial heads with a clear understanding of local market conversion tactics.

• Lead initiatives that advance our brands and strengthen our reputation worldwide.
• Mentor and uplift emerging talent while pushing your own growth and influence.
• Put purpose into practice - embedding sustainability, access and social impact into every decision.
• Model the challenger mindset: question complexity, act with integrity and make things radically simple.
• Help shape a culture that's ambitious, collaborative and serious about recognition and belonging.

Main responsibilities:

1. Drive Recommendation Growth

Establish recommendation as a measurable business metric and growth driver across all

priority brands.

Build global frameworks that help markets increase:

• Share of Recommendation
• Brand Preference
• Recommendation Frequency
• Advocacy among priority HCPs

Partner with markets to identify barriers to recommendation and deploy targeted interventions.

2. Build Field Conversion Excellence

Create a consistent global approach to converting HCP engagement into action.

Own the development and deployment of:

• Opella Challenger Selling Model
• SPARK Framework
• Call Excellence Standards
• Coaching Frameworks
• Multi-brand detailing approaches
• Objection handling systems

Ensure field teams are equipped to move HCPs from awareness to recommendation.

3. Lead Pharmacist and HCP Enablement

Build scalable recommendation-driving programmes focused on pharmacists and key HCP

segments.

Develop global playbooks covering:

• Pharmacist education
• Recommendation conversations
• Category selling
• Pharmacy activation
• Joint Business Planning integration
• Point-of-sale recommendation systems
• Customer engagement models

Position recommendation as a strategic growth lever within key customer partnerships.

4. Scale Winning Market Models

Identify, codify and scale best practices from high-performing markets.

Develop a global library of:

• Conversion playbooks
• Winning activations
• Recommendation programmes
• Customer partnership models
• Pharmacy excellence programmes

Accelerate replication of proven models across brands and regions.

5. Build Conversion Capability

Partner with Advocacy Academy to elevate conversion capability across:

• Global Brand Teams
• Zone Teams
• Local HCP Teams
• Commercial Excellence Teams
• Sales Leadership Teams

Create a common language around recommendation growth and conversion excellence.

Success Looks Like

The Global HCP Conversion Lead has successfully built a repeatable conversion engine that consistently transforms HCP engagement into recommendation behaviour, scales winning market models globally, and delivers measurable contribution to Opella's HCP Advocacy value creation ambition.

Do you have experience in Leadership?, * 12+ years of experience in healthcare commercial excellence, sales leadership, HCP marketing, or customer activation

• Proven track record of driving recommendation growth and commercial activation at scale
• Strong understanding of pharmacist and HCP decision-making
• Experience developing field force capability and coaching systems
• Expertise in customer engagement, category management, and recommendation driving programmes in OTC
• Strong understanding of commercial performance measurement and ROI in OTC
• Ability to influence across complex global matrix organisations
• Global and local market execution experience essential

Education:

• Degree in Business, Marketing, Commercial Excellence, Pharmacy or Life Sciences
• Advanced commercial or sales leadership training preferred

Opella is the self-care challenger with the purest and third-largest portfolio in the Over The Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally. Our mission is to bring health in people's hands by making self-care as simple as it should be. For half a billion consumers worldwide - and counting. At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world's most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan. As a globally certified B Corp company, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com . #Hybrid   You must create an Indeed account before continuing to the company website to apply