Customer Data Platform Analyst

We are seeking a Customer Data Platform Analyst to serve as a hands-on subject matter expert responsible for translating marketing requirements into scalable audiences within Twilio Segment. This role bridges the Marketing, Data, and Engineering teams to ensure data is accurately ingested, unified, and activated. The position focuses on driving data quality, governance, and continuous optimization to deliver reliable and measurable audience use cases that inform marketing strategy., * Translate marketing briefs and requirements into technical audience definitions and segmentation logic within Twilio Segment.

• Design, build, and maintain reusable, identity-aware audiences to support lifecycle marketing and personalization.
• Serve as the in-platform SME for Segment, including audience creation, traits, events, and destination activation.
• Partner with Marketing, Data, and Engineering to align business needs with technical solutions.
• Validate, monitor, and troubleshoot data ingestion pipelines for accuracy and completeness.
• Configure and manage identity resolution, merge policies, and profile stitching.
• Ensure high standards of data quality, integrity, and platform governance.
• Develop and enforce standard operating procedures and QA processes for audience creation and data onboarding.
• Monitor audience performance, data flow, and platform health to identify optimization opportunities.
• Document audience logic, operational processes, and governance standards.

Experience: Proven experience with Twilio Segment is required. Candidates must have a background in managing ETLs, jobs, and data pipelines, along with expertise in audience management. The role requires a self-sufficient individual capable of working independently., * Experience with a company implementing a new Customer Data Platform (CDP) tool is considered a plus.

Everforth Apex is a world-class IT services company that serves thousands of clients across the globe. When you join Everforth Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRateds Best of Staffing in Talent Satisfaction in the United States and Great Place to Work in the United Kingdom and Mexico. Everforth Apex uses a virtual recruiter as part of the application process. Click for more details. By applying for this job, you agree to receive calls, AI-generated calls, text messages, or emails from Everforth Apex and its affiliates, and contracted partners. Frequency varies for text messages. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You can reply STOP to cancel and HELP for help. You can access our privacy policy at