Graduate Content Designer
Role details
Job location
Tech stack
Job description
Support bids and proposals: craft concise answers, case studies, win themes and executive summaries that align to evaluation criteria and our tone of voice. * Shape our website and blog: plan and publish pages, edit for plain English, optimise for search, and keep our case studies fresh. * Create marketing copy: social posts, one-pagers, slide copy, event blurbs-always grounded in user value and measurable outcomes. * Work in multidisciplinary teams: pair-write with designers and researchers, collaborate with product managers, engineers and subject experts. * Champion accessibility and inclusion: write to WCAG-friendly patterns, use the GOV.UK/GDS style where appropriate, and test content with users. * Measure and iterate: use analytics, feedback and user research insights to improve content over time. * Learn fast: take part in critiques, content clinics and show-and-tells; capture and reuse patterns in a content library.
How you'll be supported * Coaching & mentorship: you'll be paired with a Senior Content Designer for regular 1:1s, shadowing and pair-writing. * Clear growth path: from graduate to independent contributor-building a portfolio across delivery, bids and marketing. * Community of practice: join our design community for critiques, templates, and cross-gov best practice.
Requirements
Do you have experience in Jira?, Strong Written and Verbal English
- Good communication skills, with writing samples to show us.
A clear understanding of content design - how words and information are structured to help people.
(Please note: this is a content design role, not UX, interaction design, or graphic design.)
Nice-to-haves (teach-able if you're keen) * Familiarity with the GOV.UK Style Guide, GDS Service Standard and plain-English principles. * Exposure to user research (note-taking, analysing findings, running content testing). * Comfort with everyday tools like Google Docs, a CMS, Jira/Confluence, Figma, or basic analytics. * Awareness of accessibility (e.g., headings, link text, reading age).
What success looks like * 3 months: you're shipping small pieces of content with review; contributing to bid answers; publishing blog posts with guidance. * 6 months: you own pages or flows end-to-end, propose improvements based on data, and draft first-pass bid sections. * 12 months: you're trusted to lead small content tasks independently, contribute to content patterns, and strengthen our tone across channels.