CRM Specialist

Summary: The CRM Specialist supports the execution and optimization of email campaigns across multiple brands, ensuring high-quality, on-brand communications that drive engagement and conversions while supporting broader marketing objectives., Email Management & Content Execution

• End-to-end production of email campaigns across multiple brands, including ad hoc, promotional, transactional, and automated lifecycle emails.
• Manage campaign calendars to ensure timely delivery of communications align with broader marketing initiatives, seasonal promotions, and brand priorities.
• Collaborate closely with designers, copywriters, and vendors to develop a cohesive email.
• Coordinate campaign setup within email platforms (e.g., Emarsys), including audience segmentation, template selection, builds, scheduling, and testing.
• Ensuring rigorous QA before deployment to maintain accuracy and consistency.
• Partner with cross-functional teams to integrate email with other digital channels (paid media, social, web), ensuring cohesive multichannel customer journeys.
• Maintain documentation of campaign processes, templates, and production standards to support scalability and knowledge sharing across the team.
• Serve as a subject matter expert on email execution, providing guidance and troubleshooting support to team members and stakeholders.

Optimization & Automation

• Monitor campaign performance, providing insights and recommendations to improve open rates, click-through rates, and conversions.

• Develop and implement A/B testing strategies to optimize subject lines, design, content, audience segmentation, and send times.

• Ensure all campaigns follow best practices in responsive design, accessibility, deliverability, and personalization.

• Help build, manage, and optimize automated email journeys that nurture customer relationships and drive engagement throughout the customer lifecycle (e.g., welcome series, post-purchase follow-ups, abandoned booking flows, birthday/anniversary campaigns, loyalty touchpoints).

Analytics & Reporting

• Track and report on key performance metrics (open rates, CTR, conversions, unsubscribes), delivering actionable insights to stakeholders.
• Identify opportunities to enhance customer journeys through improved targeting, segmentation, and personalization

Technical Support & Compliance

• Partner with IT, development, and marketing operations teams to ensure technical accuracy and smooth campaign deployment across brands.
• Ensure email templates and campaigns function seamlessly across devices, platforms, and clients.
• Stay current with email marketing trends, tools, and compliance standards (e.g., GDPR, CAN-SPAM) to maintain best practices and drive innovation.

Do you have experience in monday.com?, Do you have a Bachelor's degree?, * Proven ability to manage high-volume campaigns and complex workflows across multiple platforms.

• Strong attention to detail with excellent organizational and project management skills.
• Experience working cross-functionally with design, marketing, and operations teams.
• Proficiency with A/B testing, CRM strategies, advanced segmentation, and platforms such as Emarsys, Monday.com, and Wrike.

Education & Experience

• Bachelor's degree in Marketing, Digital Media, or a related field.
• 5+ years of experience in Email Marketing, with demonstrated success in campaign management and optimization.

Why Lucky Strike? We Are Lucky Strike Entertainment, one of the largest and most successful location-based entertainment companies in the World with 360 upscale and traditional Bowling Centers, five expansive and well-located Waterparks, a large Amusement Park in California and 10 upscale Boomers Family Entertainment Centers in major markets. From a humble beginning with one bowling center in 1997, we redefined an industry and built a powerhouse Company with 14,000 Associates and nearly $1.4 billion in annual revenue. Hospitality is our core and we strive to deliver memorable experiences for every guest on every visit. When you join Lucky Strike, you join a team of passionate winners and give yourself the best opportunity for sustained career growth and opportunity. It's not easy to get hired by us - we want only the most talented and committed Managers, but when you do join Lucky Strike, the rewards are abundant.   You must create an Indeed account before continuing to the company website to apply