Manager, Digital Analytics & Customer Insights

As the Manager of eCommerce Analytics, the primary goal will be to manage, monitor, and report on the online consumer experience. This role focuses on identifying actionable insights to improve revenue, customer experience, and guest engagement. Success in this position relies on the ability to synthesize data from multiple sources, including Adobe Analytics, DataLake, and a Customer Data Platform (CDP), and to make key recommendations based on those insights. The role involves working with large data sets to analyze performance and identify variances., * Produce and report on insights to drive revenue through guest-facing online channels.

• Formulate hypotheses that can be tested, measured, and reported to a larger audience.
• Support business initiatives by identifying key trends in data that can drive growth.
• Validate data integrity in all analyses performed.
• Support department-wide ROI reporting and analyses as needed.
• Build insight-minded dashboards to identify and analyze trends in customer behavior across browser and native mobile apps.
• Present insights to members of the leadership team.
• Train, manage, and mentor direct reports and peer analysts across multiple teams.

Education: A BS/BA Degree in mathematics, computer science, or statistics is preferred.

Experience: A minimum of 6 to 8 years of related experience is required, which includes supervisory or management experience. This must include at least 5 years in a data analytical role with a focus on eCommerce.

Technical Skills: Experience with Adobe Analytics/Customer Journey Analytics and SQL is required. Candidates should also have experience implementing and maintaining analytics tagging solutions, including setting and validating tags and configuring website data layers. Experience managing and enhancing a Customer Data Platform (CDP), partnering with engineering and marketing teams to improve data quality, identity resolution, audience activation, and downstream use cases is necessary.

Preferred Qualifications

• Hospitality industry experience is a plus.

Everforth Apex is a world-class IT services company that serves thousands of clients across the globe. When you join Everforth Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRateds Best of Staffing in Talent Satisfaction in the United States and Great Place to Work in the United Kingdom and Mexico. Everforth Apex uses a virtual recruiter as part of the application process. Click for more details. By applying for this job, you agree to receive calls, AI-generated calls, text messages, or emails from Everforth Apex and its affiliates, and contracted partners. Frequency varies for text messages. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You can reply STOP to cancel and HELP for help. You can access our privacy policy at