MarTech AI Solution Architect

This role focuses on modern MarTech architecture, AI-driven workflows, customer decisioning, campaign orchestration, and personalization at scale. You will work across business, product, data, and engineering teams to build scalable, AI-powered marketing ecosystems and operating models., * Architect AI-enabled MarTech solutions across campaign orchestration, personalization, and customer engagement

• Design AI-driven workflows using agents, copilots, and automation tools

• Identify opportunities for AI optimization (segmentation, audience activation, content operations, analytics)

• Develop end-to-end architecture across CDP, campaign platforms, decisioning systems, and AI services

• Define MarTech modernization strategies and future-state roadmaps

• Lead use cases such as:

• AI-assisted campaign planning

• Real-time personalization

• Customer decisioning

• Marketing workflow automation

• Performance measurement & optimization

Collaborate with engineering teams on APIs, integrations, and orchestration layers

• 8+ years of experience in MarTech, CX, or Marketing Technology architecture

• Hands-on experience in one or more:

• Campaign orchestration

• Customer decisioning

• Marketing automation

• Customer Data Platforms (CDP)

• Personalization platforms

• Marketing analytics

Practical experience with AI / GenAI (LLMs, copilots, agents, RAG, workflow automation)

Experience designing API-driven, enterprise-scale architectures

Ability to translate business needs into scalable technical solutions

Strong communication and stakeholder management skills

Preferred Qualifications

• Experience with:

• Adobe Experience Cloud (AEP, AJO, Campaign, Target)

• Salesforce Marketing Cloud / Data Cloud

• Braze, Tealium, Segment, Workfront, Aprimo

Familiarity with AI platforms:

• OpenAI, Azure AI, AWS Bedrock, Google Gemini

Consulting or enterprise transformation experience

Background in Financial Services, Insurance, or regulated industries

Key Skills

MarTech Architecture, Customer Decisioning, Campaign Orchestration, CDP, Personalization, Marketing Automation, AI / GenAI, LLMs, AI Agents, APIs, Solution Architecture, Marketing Analytics

Nice-to-Have

• Agentic workflows / multi-agent orchestration
• Real-time event-driven marketing
• Marketing copilot experiences
• AI governance within marketing ecosystems

Important

Must be authorized to work in the U.S. No sponsorship (current or future)

Capgemini supports all aspects of your well-being throughout the changing stages of your life and career. For eligible employees, we offer: Flexible work Healthcare including dental, vision, mental health, and well-being programs Financial well-being programs such as 401(k) and Employee Share Ownership Plan Paid time off and paid holidays Paid parental leave Family building benefits like adoption assistance, surrogacy, and cryopreservation Social well-being benefits like subsidized back-up child/elder care and tutoring Mentoring, coaching and learning programs Employee Resource Groups Disaster Relief

Capgemini ist einer der weltweit führenden Anbieter von Management- und IT-Beratung, Technologie-Services und Digitaler Transformation. Als ein Wegbereiter für Innovation unterstützt das Unternehmen seine Kunden bei deren komplexen Herausforderungen rund um Cloud, Digital und Plattformen.