CRM Specialist

• Drive customer base analysis to identify growth opportunities, retention gaps, and actionable insights to increase customer lifetime value

• Evolve customer lifecycle strategies, improving retention, reducing churn, and maximizing engagement across key segments

• Develop and execute personalized, data-driven CRM campaigns across multiple channels (email, push, in-app), tailored to customer behavior and intent

• Leverage marketing automation tools to scale CRM activities, including segmentation, journey orchestration, and A/B testing Apply AI-driven approaches (e.g. predictive segmentation, recommendation models, send-time optimization, content generation) to enhance targeting, personalization, and campaign performance

• Continuously monitor and optimize campaign performance, translating data into clear insights and actionable improvements

• Collaborate cross-functionally with Creative, Marketing Automation, Product & Tech, and BI teams to deliver seamless, high-impact CRM initiatives

Do you have experience in Marketing automation?, * 5+ years experience in CRM/lifecycle marketing, preferably in e-commerce or digital products

• Strong hands-on experience with marketing automation platforms (e.g. Selligent or similar)
• Proven analytical mindset, comfortable working with data and translating insights into actions
• Experience with or strong interest in applying AI/ML within CRM (predictive modeling, AI-driven personalization, generative AI for content/optimization)
• A commercial mindset focused on driving measurable impact (conversion, retention, CLV)
• Strong ownership, proactive communication, and a "get things done" mentality
• Adaptable and eager to learn, you thrive in a fast-paced, international environment where priorities can change quickly

Why Coda Coda is a global growth engine for commerce, connecting people, digital products, and payments through trusted monetization and distribution solutions. With 600+ people from 57 nationalities across 23 locations, we're a truly global team headquartered in Singapore, with offices in Amsterdam, Dubai, Bristol, Shanghai, Eindhoven, and across Southeast Asia. We power global commerce through a dual model. Our B2B solutions, Codapay, Coda Webstore, Coda Links, Coda Distribution, and Giftcloud, enable publishers and brands to monetize and distribute digital content globally. On the consumer side, we operate a portfolio of trusted storefronts including Codashop, Recharge.com, Startselect.com, and mobiletopup.co.uk, that give customers secure and easy access to game top-ups, digital credits, vouchers, gift cards and prepaid products in over 70 markets. Our culture is built on respect, ownership, and collaboration. We move fast, support each other, and celebrate wins together. If you're looking to grow your career and make a real impact in a global team, Coda is the place for you. Recharge is a global B2C e-commerce platform where consumers buy digital products, payment cards, gift cards, gaming vouchers, and mobile top-ups. Trusted by brands like PaysafeCard, Apple, Google, Vodafone, and PlayStation, we're making prepaid payments simpler, faster, and more accessible worldwide.