Senior Paid Media Analyst

• Plan, execute, and optimise PPC campaigns across platforms such as Google Ads, Facebook Advertising, and DoubleClick to maximise ROI.
• Manage social media advertising campaigns, including audience targeting, ad creation, and performance analysis.
• Utilise Google Analytics and Google Tag Manager to monitor campaign performance and derive actionable insights.
• Conduct media buying activities, ensuring effective allocation of budgets across channels to meet campaign objectives.
• Implement SEO best practices to enhance organic visibility alongside paid efforts.
• Analyse campaign data to identify trends, optimise ad spend, and improve overall campaign effectiveness.
• Collaborate with creative teams to develop compelling ad content aligned with marketing strategies.
• Maintain up-to-date knowledge of industry trends, platform updates, and emerging advertising technologies.

Do you have experience in PPC Campaign Management?, We are seeking an experienced and detail-oriented Senior Paid Media Analyst to join our dynamic marketing team. In this role, you will be responsible for developing, managing, and optimising paid media campaigns across various digital platforms. The ideal candidate will possess a strong understanding of digital advertising tools and analytics, with a proven track record in delivering measurable results. This position offers an exciting opportunity to lead strategic media buying initiatives and contribute to the growth of our brand through innovative paid media strategies., * Proven experience in media buying and PPC campaign management with a strong portfolio of successful campaigns.

• Proficiency in Google Ads, Facebook Advertising, Google Analytics, Google AdWords, Google Tag Manager, and DoubleClick.
• Solid understanding of social media management tools and strategies for optimisation.
• Knowledge of SEO principles and their integration with paid media efforts.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent organisational skills with the ability to manage multiple campaigns simultaneously under tight deadlines.
• Relevant marketing or digital advertising qualifications are desirable but not essential.

This role offers a stimulating environment for driven professionals eager to advance their careers in digital marketing while making a tangible impact on brand growth through innovative paid media strategies.

Pay: Up to £34,000.00 per year