Acquisition & Adtech Product Owner

• Own the AdTech and marketing measurement roadmap - define a sequenced, outcome-driven roadmap across tracking, attribution, conversion signals and cross-channel reporting, aligned to the commercial priorities of Paid Search, Paid Social, Mobile App Marketing, Affiliate, Display and Programmatic Ads
• Drive delivery - partner with the Marketing Data & Tracking Lead on delivery cadence, keep work moving against the roadmap, remove ambiguity, and make sure the team is always building the highest-value thing
• Prioritise and manage the backlog - own a single, transparent, prioritised backlog; write clear requirements, user stories and acceptance criteria; make the trade-off calls between quick wins and longer-term platform investment
• Monitor implementations - track live tracking feeds, attribution and conversion pipelines, and dashboards for health, adoption and accuracy, working with the engineering team to catch and resolve issues early
• Extract and prove value - define success metrics for every initiative (e.g. spend optimisation, attribution accuracy, reporting latency, data quality, decision speed), measure realised value, and demonstrate return on the work delivered
• Report back to business - be the single point of truth for "where are we, what's next, and what's it worth"; produce clear roadmap status, value-realised and risk reporting for marketing, analytics, finance and senior leadership
• Manage stakeholders and expectations - set realistic scope and timelines, communicate risks and dependencies early, run roadmap reviews and showcases, and influence across functions without relying on direct authority
• Own vendor and partner relationships - manage commercial and technical relationships with our adtech and martech vendors (attribution / MMP, tag management, measurement, data feed and programmatic partners), including SLAs, renewals, roadmap alignment and escalations
• Safeguard governance and compliance - ensure the roadmap respects privacy, consent and regulatory constraints (GDPR, cookie consent, browser and platform changes), partnering with the engineering team and Compliance
• Spot the next opportunity - stay ahead of the measurement landscape (signal loss, server-side and first-party strategies, identity, clean rooms, MMM and incrementality) and build the business cases that move us forward
• Success Measures
• To be demonstrated as direct result from the use of the adtech stack:
• Growth in customer acquisition and revenue contribution: Active Players, Open to Active Player conversion rate and CPA (Cost Per Acquisition)

• Effectiveness of AdTech platforms and capabilities
• Speed and impact of delivered product enhancements

• Quality of insights and decision-making enabled by data and attribution

This list covers your core responsibilities - with plenty of room to stretch, explore and take on new challenges as we grow.

• At least 5 years' experience as a product owner, product/programme manager or marketing technology lead bridging commercial and technical teams - ideally in adtech, martech or digital marketing operations
• Deep understanding of the digital marketing and paid media ecosystem - Paid Search, Paid Social, Mobile App Marketing, Affiliate, Display and Programmatic Ads - and how channels measure performance (CPA, ROAS, attribution)
• Strong working knowledge of the marketing data and tracking stack: tag management (GTM / server-side GTM), attribution and conversion platforms (e.g. AppsFlyer, Firebase, Google Ads, Meta Ads), data pipelines (e.g. Databricks) and BI/reporting (e.g. Tableau) - fluent enough to challenge and partner with engineers, without needing to build it yourself
• Proven product ownership: roadmapping, backlog management, prioritisation frameworks, writing requirements and acceptance criteria, and agile delivery
• A track record of defining success metrics and demonstrating measurable value or ROI from technical implementations
• Excellent stakeholder management - setting and managing expectations, influencing without authority, and communicating clearly to both technical and non-technical audiences, up to senior leadership
• Vendor management experience - owning adtech/martech vendor relationships, SLAs, contracts and renewals, and roadmap alignment
• A solid grasp of privacy and consent, and how regulation and platform changes shape measurement (GDPR, consent management, signal loss)
• Commercially minded, comfortable with data, and able to build a credible business case

Desirable skills:

• In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations or experience in high-growth, digital, or subscription-based businesses.

Do you see yourself as one of those "out-of-the-box thinkers", "Technical masterminds", "Outstanding creatives", or "Mind-boggling number crunchers"? If so, we want to welcome you to the Betway family and celebrate what makes you unique!