Senior UI/UX Designer (Marketing Experinece)
Role details
Job location
Tech stack
Job description
The Senior Information Architect (UX / Information Architecture Lead) is a strategic UX leadership role responsible for defining navigation models, user flows, and overall information structure across enterprise digital platforms. This role ensures intuitive, scalable, and user-centered experiences aligned with business goals and brand standards.
This is a high-value offshore role providing UX governance and oversight across marketing and digital initiatives.
What They Will Design
The Senior Information Architect will define and deliver:
- Global navigation frameworks and content hierarchies
- End-to-end user journeys and task flows
- Sitemap structures for large-scale websites
- Wireframes and interaction models
- Heuristic evaluations and usability frameworks
- Cross-platform information architecture standards
Their work directly impacts user engagement, discoverability, conversion optimization, and overall digital experience effectiveness., * Information Architecture Strategy
- Define logical content structures and taxonomy models.
- Develop scalable navigation systems for enterprise websites.
- Create detailed sitemaps and content organization frameworks.
- Ensure consistency across digital properties.
- User Flow & Journey Design
- Map user journeys aligned with business objectives.
- Define task-based flows to optimize engagement and conversion.
- Collaborate with stakeholders to align UX strategy with marketing and product goals.
- Heuristics & Usability Governance
- Conduct heuristic evaluations and usability reviews.
- Identify friction points and recommend UX improvements.
- Establish usability standards and UX best practices.
- Cross-Functional Collaboration
- Work closely with UX designers, developers, marketing, and product teams.
- Translate research insights into structured IA deliverables.
- Provide UX oversight across offshore execution teams.
- UX Documentation & Governance
- Produce wireframes, IA documentation, flow diagrams, and interaction guidelines.
- Maintain design consistency and governance standards.
- Support digital transformation and redesign initiatives.
Requirements
- 8-12+ years in UX / Information Architecture roles
- Proven experience defining IA for enterprise-scale websites
- Strong understanding of usability principles and interaction design
- Experience creating sitemaps, user flows, and wireframes
- Familiarity with UX tools (Figma, Sketch, Adobe XD, Miro)
- Strong stakeholder communication and workshop facilitation skills