Shopping Ads Specialist (CSS)
Role details
Job location
Tech stack
Job description
We are looking for a Shopping Ads Specialist to support the expansion of our 'Self-Managed' CSS service. In this context, 'Self-Managed' refers to retailers who manage their own ad accounts and ad spend, while leveraging our CSS partner status for improved performance. Unlike our traditional hands-on PPC roles, this is a client-facing strategic position designed for someone who can guide large retailers on maximising the opportunity available to them through our CSS partnership.
This role is perfect for a candidate with an entrepreneurial mindset - someone who is excited to get involved with all aspects of a business and steer its strategic growth. You will take your Shopping Ads knowledge and expertise to shape the service and product offering, spot new opportunities, build tools that align with customer needs, and drive retailer acquisition and success.
You will act as the bridge between our retail partners, our internal knowledge base, and Google's own account managers and product specialists. Your goal is to help clients maximise the benefits of working with Genie as their CSS partner while providing expert-level advice on account setup, feed health, and advanced product implementation., Operational Excellence
- Lead the operational side of building systems and processes to support the growth of this new business unit within the wider team.
- Drive process documentation and work independently or with consultants on tasks such as query monitoring and ensuring frequent, high-quality communications.
- Oversee the operational implementation within Salesforce, collaborating with consultants to optimise workflows.
Existing Customer Growth
- Join client calls and respond to specialist inquiries to support our retail partners with their Shopping Ads campaigns.
- Proactively make recommendations to our retail partners to grow their campaigns (Eg sharing new Betas)
- Identify opportunities within the existing portfolio of retailers running other Genie services (eg the affiliate model) to upsell our Self Managed service and lead this conversation with the retailer.
Google Relationship
- Build and nurture a strong working relationship with the Google Account Management and Product Specialist teams.
- Act as the escalation point for technical issues, Merchant Center disapprovals, or policy issues, ensuring our clients receive expert Google support via Genie.
- Stay ahead of the curve by keeping on top of Google product betas and specialist training workshops, keeping our self-managed clients informed of the latest changes and recommendations.
External awareness
- Keep up to date with developments in Shopping Ads and performance marketing, and identify opportunities relevant to the Genie Shopping business model.
- Identify relevant events for yourself and the wider team to develop knowledge in both the PPC and performance marketing industries.
Requirements
Required:
- 3+ years' experience in PPC, with mastery of Google Shopping Ads and detailed knowledge of Google Ad formats including PMax.
- Deep technical knowledge of Google Merchant Center and Feed Optimisation.
- Proven experience in a client-facing role, managing large-scale retail accounts.
- Background in e-commerce, marketplaces, or performance-led retail environments
- Understanding of the Google CSS ecosystem in the UK and EU
Desirable:
- Previous experience working directly with Google's Agency/Channel teams.
- Familiarity with Feed Management Tools (e.g., Channable, Feedonomics).
Benefits & conditions
Pulled from the full job description
- Referral programme
- Annual leave
- Company pension
- Cycle to work scheme
- Free flu jabs
- Car scheme, * Remote Working Allowance - We pay all Genies £126 per month WFH allowance
- Flexible Working - We provide flexibility in working options and work in a distributed team model
- 25 Days Annual Leave + Bank Holidays
- Enhanced Absence and Family Leave Policies
- Workplace Pension - Your 4% employee contribution is matched by Genie via salary exchange
- Employee Referral Scheme - A bonus payment if we hire someone you recommend
- Electric Car Scheme - Allows you to lease an electric car through salary exchange, giving savings on Tax and NI
- Cycle to Work Scheme - The Cycle2Work Scheme allows you to buy a new bike for commuting to work, spreading the cost over 12 months via salary exchange
- Genie Academy - Our in-house training helps develop talented people into world-class digital marketers. Courses cover all aspects of the business
- Quarterly Social Events - We all get an afternoon off each quarter to attend a staff social. Events range from bowling and punting to cocktail making and quizzes
- Access to Spill - Professional therapist sessions
- Wellness Activities - Workshops and support sessions cover everything from crafting, exercise, posture and staying fit in the workplace through to managing both stress and financial wellbeing
- Wellbeing Perks - Paid eye tests, contribution towards glasses for DSE use and a yearly flu jab reimbursement
- Genieversaries - Work anniversary awards give gratitude to Genies for their dedication and commitment to the business