Customer Lifecycle Marketer - Homedeal

In this role, you will be part of our growth team and the architect of our B2B customer journey. You won't just look at data, you will translate data insights directly into sophisticated, automated lifecycle campaigns. You will take direct ownership of converting prospects into active clients, smoothing out our B2B onboarding and improving LTV through smart activation and reactivation campaigns (across email, CRM and in-product touchpoints). Collaborating with our performance marketing team to ensure a seamless handoff from paid channels., * Leverage HubSpot to build segments, lists, email journeys, workflows and win-back campaigns.

• Analyse churn patterns and deploy automated reactivation campaigns to lift Monthly Active Users (MAU) and stimulate client activity.
• Map and optimize the customer journey in close collaboration with Product managers, aligning automated marketing campaigns with in-product features and landing page relevance.
• Actively collaborate & act as a sparring partner with the Product team to come up with new initiatives & experiments.
• Develop localised playbooks for B2B acquisition, B2B onboarding, and B2B retention across the border.
• Act as a key liaison, bridging business needs with technical implementation requirements for all marketing and growth initiatives.
• Turn marketing needs into initiatives in close collaboration with Product, BI, and Customer Success teams.
• Keep stakeholders informed on progress and dependencies.

• The B2B Journey Mindset: You have a proven track record in Lifecycle or Growth Marketing working in a B2B environment and having experience in a two-sided marketplace is a major plus. You naturally think in automated user flows, touchpoints and customer psychology.
• Data-to-Campaign Translator: You live in the data. You don't just pull reports, you can analyse a cohort chart, identify exactly where LTV is dropping, form a hypothesis and map out the automated campaign needed to fix it.
• Automation Expert: Hands-on, experience building complex marketing automation flows and behavioural triggers within modern CRMs (e.g., HubSpot, Customer.io, Braze, or ActiveCampaign).
• Analytical: Strong proficiency with data and analytical tools (e.g., Google Analytics 4, HubSpot reporting or Tableau) to track pipeline health, activation velocity, and retention.
• Skilled Prioritizer: Skilled at evaluating opportunities across acquisition, activation, engagement, and retention. You know how to make informed, data-backed decisions on when to test, scale, or stop a campaign.
• Growth Mindset: Resourceful, highly autonomous, and eager to adapt to evolving B2B market demands and technological advancements.

Pulled from the full job description

• Pension plan
• Free massages, We offer a competitive salary, 28 holiday days as well as a superb pension plan. For our employees with kids, we provide 100% paid parental leave for both parents. Work-life balance matters to us - whether that means working from another country for a while to explore, accessing free mental health care, or enjoying monthly massages, we've got you covered. Plus, we make time for fun, with yearly ski-trips, epic Christmas parties, and a culture that leaves little room for big egos. No matter what stage of life you're in, we have benefits designed to support you!

At Skydreams, we believe that great customer experiences drive product success, which in turn fuels business growth. We take an outside-in approach, putting our customers at the centre of everything we do. Since 2006, Skydreams has been a pioneer in online marketplaces, operating in 20 countries. Our Homedeal brand is dedicated to uplifting the power of the craft. Together we empower the pro and respect the value of a private home. Our mission is to be the leading marketplace, where quality is the unquestioned standard and where supply and demand match seamlessly., We give you the opportunity to contribute to one of the largest marketplaces for specialists in a vibrant and entrepreneurial organization with a diverse team of more than 75 colleagues from around the world. Homedeal is one of the two brands within Skydreams, the parent company. Skydreams is fully bootstrapped, a pioneer in marketplaces since 2006 and winner of the FD Gazellen International Award 2025! Our vibrant and modern office is located in the heart of Utrecht. You work with an enthusiastic group of colleagues and enjoy weekly fresh fruit, free lunches on Tuesdays, snacks, soft drinks, and delicious coffee and coffee specialties. We are a hybrid organization, which means you can choose whether to work at the office or from home. To ensure you perform optimally, we provide you with a brand-new laptop (MacBook or Lenovo), a NS-Business card (Dutch railway card), and a budget to set up your home office. Additionally, we offer plenty of opportunities and possibilities to further develop yourself within your field and get the most out of your talents.