Social Media Specialist (Nottingham, UK)

Reporting to the Content & Brand Strategy Manager, the Social Media Specialist is responsible for owning and shaping the global social media strategy across Videojet's key channels, ensuring it supports business priorities, strengthens brand visibility, and drives measurable impact. This role combines strategic ownership with hands on execution. You will define the global approach to social media, build engaging content aligned to brand, product, campaign, and strategic initiatives, and support regional and local teams to activate effectively in market. You will bring fresh thinking, strong digital instincts, and a clear understanding of how social media contributes to engagement, website traffic, brand awareness, and broader marketing performance. You are quick to respond, agile in execution, confident working across multiple stakeholders globally, and motivated to continuously improve content, channel approach, and results. The role is based in Nottingham (UK) , with hybrid working (3 days per week in the office).

In this role, a typical day will look like:

• Global Social Media Strategy & Ownership: Own the global social media strategy end to end, setting direction, priorities, standards, and ways of working across key channels. Ensure social media activity supports wider business, marketing, campaign, and brandobjectivesglobally.
• Regional & Local Enablement: Support regional and local teams with social media execution byprovidingstrategic guidance, content direction, best practices, and scalable approaches that improve consistency while allowing for market relevance.
• Content Strategy, Ideation & Creation: Lead the development of engaging social content aligned to company brand, product, campaign, and strategic priorities. Drive creative ideation and turn ideas into content quickly and effectively, working with internal teams to bring campaigns and stories to life across channels.
• Creative Development & Asset Production: Create and coordinate a wide range of social content formats including post copy, statics, carousels, simple video content, and campaign assets, working closely with thein housecreative team for design support. Videography and editing experienceisnotessential, butwould be a strong advantage.
• Channel Management & Optimisation: Lead the content strategy and approach for LinkedIn as the primary global social channel, while adapting content and execution for Instagram, Facebook, YouTube, WeChat, TikTok, and WhatsApp where relevant. Tailor content by platform to improve reach, engagement, and effectiveness.
• Community Engagement & Response Management: Monitor comments, messages, and engagement across channels and respond in a professional, clear, andtimelyway. Ensure interactions reflect the brand appropriately and help strengthen trust, connection, and audience engagement.
• Audience Growth & Community Expansion: Look beyond owned social channels toidentifybroader community and audience building opportunities, including platforms and spaces such as Reddit, LinkedIn communities, and other relevant digital forums that could help expand reach and engagement.
• Trends, Innovation & Continuous Improvement: Stay up to date with social media trends, channel developments, content formats, and emerging best practices. Bring fresh thinking andnew ideasinto the business, testingnew approachesthat keep content relevant, engaging, and effective.
• AI-Enabled Content Creation: Use AI tools confidently as part ofday-to-daywork to improve content ideation, creation, optimisation, and workflow efficiency. Understand the value, risks, potential, and limitations of AI and apply it thoughtfully as part of a modern content approach.
• Performance, Analytics & Insight: Track, analyse, and report on social media performance including engagement, reach, content effectiveness, and contribution to website sessions and broader marketing goals. Dive into the data to understand what is working, apply insight to optimisation, and use findings to influencefuture plans.
• Collaboration Across the Business: Work closely with global marketing, regional teams, product teams, campaign owners, and other stakeholders to align activity, move quickly, and deliver social media plans that support shared priorities.

• Mid-level role, with 3+yearsof experience in social media, digital content, or integrated marketing roles.
• Proven experience owning and executing social media strategy for a global brand or business.
• Strong understanding of LinkedIn and experience managing content across multiple social media platforms, including Instagram, Facebook, YouTube, TikTok, WeChat, and other relevant channels.
• Experience creating content across multiple formats, including copywriting, visual assets, campaign content, and short-form video.
• Strong analytical skills with experience measuring social media performance, interpreting data, and applying insights to improve results.

Soft Skills:

• Excellent communication and stakeholder management skills, with experience collaborating across global and regional teams.
• Highly organised, proactive, self-motivated, and able to work autonomously in a fast-paced environment.
• Creative mindset with strong digital instincts and the ability to quickly identify opportunities to improve engagement and performance.

It would be a plus if you also have:

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field preferred
• Experience using AI tools to support content ideation, creation, optimisation, and workflow efficiency.
• Experience with videography or video editing.
• Experience supporting regional marketing teams within a global matrix organisation.
• Experience using enterprise social media management platforms such as Hootsuite or Sprout Social.

* Owning a global social media strategy that shapes how a world-leading brand connects with its audience. * Creating content daily across LinkedIn, Instagram, YouTube, and beyond - and seeing its impact in real time. * Collaborating with a vibrant, inclusive, global marketing team that moves fast and values fresh thinking. * Joining a company where your work has a direct, everyday impact on the world. It's all possible with a role at Videojet (http://www.videojet.com/us/homepage.html) , a Veralto (http://www.veralto.com/) company. You have likely purchased or used a product touched by Videojet Technologies this week - after all, Videojet is a world leader in the product identification market, providing in-line printing, coding and marking products, consumables, and software solutions. Videojet's technologies play a critical role in ensuring the safety and authenticity of products sold across the globe in the food, beverage, pharmaceutical, and industrial marketplaces. As part of the Videojet team and the broader Veralto network, you'll work with products that make an everyday impact on the world around you - and along the way, you'll have opportunities to make your mark on our business and your career with ongoing opportunities to deepen your skillset and pursue your ambitions. What We Offer * Flexible and hybrid working arrangements * Professional onboarding and ongoing training and development * Career coaching and development opportunities within a global network * A collaborative, high-energy marketing team that values creativity and initiative * Health benefits and standard Veralto benefits package, Videojet is proud to be part of the Product Quality & Innovation segment of Veralto (NYSE: VLTO), a $5B global leader dedicated to ensuring access to clean water, safe food and medicine, and trusted essential goods. When you join Veralto's vibrant global network of 17,000 associates, you join a unique culture and work environment where purpose meets possibility: where the work you do has an everyday impact on the resources and essentials we all rely on, and where you'll have valuable opportunities to deepen your skillset, pursue your ambitions, and grow your career. Together, we're Safeguarding the World's Most Vital Resources - and building rewarding careers along the way., We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies (https://www.veralto.com/our-companies/) , in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral. Veralto and all Veralto Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.