Head of Francophone Africa
Role details
Job location
Tech stack
Job description
LemFi moves money for Francophone diaspora communities across Sub-Saharan and North Africa - corridors that are high-stakes, fast-moving, and deeply underserved. As Head of Francophone Region, you will own the full commercial outcome for these markets: the P&L, the team, the partnerships, and the product launches that unlock the next phase of growth. You will report to the Head of Africa, lead a growth team distributed across Europe, and carry direct accountability for take-rate, revenue, and margin targets across two distinct sub-regions.
This is not a strategy-only role. You will set the regional direction and then get into the detail - pricing corridors, signing payout partners, launching cash pick-up in North Africa, deepening penetration in established Sub-Saharan markets. You will be the internal voice of the Francophone region, shaping product roadmaps and go-to-market decisions, and the external face of LemFi to partners and regulators. If you want ownership, complexity, and a seat at a table that genuinely matters, this is it.
What you'll build & own
- Own the Francophone region P&L end-to-end - revenue, take rate, margin - and make the calls needed to hit targets, including pricing, resource allocation, and partner decisions.
- Lead and scale the regional growth team across Europe: set goals, build a high-performance culture, hire great people, and cut loose anything holding the region back.
- Launch new products across North Africa - starting with cash pick-up - from market entry through to real adoption, working hand-in-hand with Product and Operations.
- Scale existing products across Sub-Saharan Francophone corridors: deepen penetration, improve retention, and turn insight into commercial action.
- Set and oversee the partnership strategy - payout partners, banks, agent networks, fintechs - ensuring every relationship delivers network coverage, commercial value, and compliance.
- Drive user acquisition and activation across online and offline channels, ensuring growth and marketing strategies land with Francophone diaspora and in-market audiences.
- Use data and AI tools to model performance, sharpen forecasts, and bring the region's voice clearly into product, pricing, and go-to-market decisions across the wider business.
Requirements
- Professional fluency in French and English - written and spoken; you can run a board meeting in either language.
- Proven P&L ownership in a fintech, payments, or remittance business - you have hit take-rate, margin, and revenue targets and can show the numbers.
- Track record leading and scaling commercial or growth teams across multiple countries, ideally in a high-growth, distributed environment.
- Deep knowledge of Francophone African markets - Sub-Saharan and North Africa - including the regulatory, cultural, and competitive dynamics that actually matter.
- Demonstrated success building commercial partnerships, including payout networks, cash pick-up infrastructure, or comparable fintech distribution channels.
- Strong analytical instincts - you set strategy from data, not instinct, and you can translate complex performance signals into decisive action.
- Willingness and ability to travel across the region and Europe regularly as the business demands.
Nice to have
- Experience launching new markets or products from zero in Francophone Africa (North Africa a particular plus).
- Existing relationships with payout partners, regulators, or banking counterparts across the region.
- Familiarity with using AI tools (e.g. LLMs, data copilots) to accelerate commercial analysis, market research, or operational workflows.