Data Activation Lead

We are looking for a Data Activation Lead to shape and lead our Data Activation capability at Hargreaves Lansdown. This role is responsible for turning customer and marketing data into personalised experiences and measurable commercial outcomes.

Role Responsibilities

• Define and deliver the strategy for customer activation and personalisation.
• Lead cross channel engagement initiatives across digital platforms.
• Translate business requirements into scalable activation solutions.
• Align stakeholders across marketing, analytics, technology and risk.
• Ensure activity meets governance, privacy and regulatory standards.
• Lead and develop the Data Activation team.
• Drive value and performance from the MarTech ecosystem.

• Strong experience leading data activation or MarTech functions.
• Experience delivering personalisation and engagement at scale.
• Experience managing teams and developing capability.
• Experience working across business and technical stakeholders.
• Proven track record delivering measurable outcomes.

Knowledge

• Strong understanding of MarTech and engagement platforms.
• Understanding of customer data and activation pipelines.
• Knowledge of privacy and regulatory considerations.

Desirable

• Experience in financial services.

Attributes

• Commercially driven and outcome focused.
• Strong leadership capability.
• Able to operate across complexity.
• Focused on delivery and performance.

• Discretionary annual bonus* and annual pay review

• 25 days* holiday plus bank holidays and 1-day additional Christmas closure

• Option to purchase an additional 5 days holiday**

• Flexible working options available, including hybrid working

• Enhanced parental leave

• Pension scheme up to 11% employer contribution

• Income Protection and Life insurance (4 x salary core level of cover)

• Private medical insurance*

• Health care cash plans - including optical, dental, and outpatient care

• Health screening programme

• Help@hand - confidential support including mental health counselling and remote GP

• Wellhub - unlimited access to fitness providers and wellness coach sessions

• Variety of travel to work schemes with bike storage and shower facilities

• Inhouse barista and deli serving subsidised coffee and sandwiches

• Two paid volunteering days per year

• dependant on role level

** only available to select during our annual benefits window, in November each year

Here at HL, we're the UK's number 1 investment platform for private investors, based in Bristol. For more than 40 years we've helped investors save time, tax and money on their investments. To achieve our mission, we believe we have a workplace like no other, with constant learning, dynamic teams, and a great ethos. We're steered by core values that promote service, quality, innovation, and opportunity in everything we do., Sanderson is working as an exclusive partner to Hargreaves Lansdown on this hiring campaign. We are managing the advertising and recruitment process for these roles and will ensure all applications are handled consistently.