Business Transformation Communications Manager

The Business Transformation Communications Manager drives awareness, understanding, adoption, and sustained behavior change for key initiatives across the sales organization. This role serves as the communications partner to Sales Operations, Technology & Innovation, Customer Experience, and Sales Support teams, translating business priorities, process changes, technology enhancements, and customer-focused initiatives into clear, actionable communications.

The role helps sales and support teams understand what is changing, why it matters, and how to take action. Working closely with business leaders and cross-functional partners, the Business Transformation Communications Manager develops communication plans that support operational excellence, technology adoption, field readiness, and continuous improvement across the customer journey.

This role serves as a critical connector between business strategy and field execution, ensuring employees understand organizational priorities, operational changes, and technology investments while equipping them to successfully adopt new ways of working.

WHAT YOU WILL DO:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

• Serve as the communications lead for assigned transformation initiatives, partnering with business leaders to develop communication strategies that drive awareness, readiness, adoption, and sustained business outcomes
• Support the development and execution of integrated communications strategies for Sales Operations, Technology & Innovation, Customer Experience, and Sales Support initiatives that drive awareness, understanding, adoption, and business outcomes
• Develop and deliver communications that support technology implementations, system enhancements, process improvements, customer experience initiatives, and operational changes
• Partner with business leaders and stakeholders to develop communication plans, coordinate message timing, align communication channels, and support stakeholder readiness for commercial initiatives
• Translate complex business processes, technology updates, and operational changes into clear, audience-focused communications that drive understanding and action
• Develop executive communications and leadership materials, including presentations, talking points, FAQs, leadership updates, and stakeholder communications
• Lead the planning, production, and execution of Sales town halls, launch events, and other communications programs that connect strategy to execution
• Create communication toolkits, resource content, FAQs, user guides, and readiness materials that support successful adoption of new tools, processes, and ways of working, improving field readiness and adoption
• Partner with Sales Enablement, Technology, Customer Experience, Sales Operations, and business leaders on change management and adoption campaigns
• Gather feedback from field teams and stakeholders to inform communication strategies and improve message effectiveness
• Measure communication effectiveness through engagement, awareness, adoption, and feedback metrics; analyze results and recommend continuous improvements based on data-driven insights
• Manage and contribute to "How We're Selling" communication channels, content strategy, governance, and ongoing content maintenance, including:

• Weekly Sales newsletter content
• Digital resource center
• Sales Operations content
• Technology content
• Customer Experience content
• Sales Support content

• Support organizational change initiatives by developing communication and engagement strategies that reinforce readiness, adoption, and sustained business results
• Establish communication standards, templates, and best practices that improve message consistency, effectiveness, and employee experience across sales-related communications

Knowledge, Skills, Abilities

• Demonstrated ability to develop and execute communication strategies that support business transformation, operational excellence, technology adoption, and organizational change
• Strong written, verbal, and visual communication skills, including executive writing, presentation development, and content creation for diverse audiences
• Ability to translate complex business processes, operational changes, and technical concepts into clear, actionable communications that drive understanding and adoption
• Experience applying change communication principles and audience segmentation strategies to improve engagement, readiness, and business outcomes
• Strong stakeholder management skills with the ability to build relationships, influence decision-making, and align cross-functional teams without direct authority
• Ability to develop executive communications, leadership presentations, talking points, FAQs, and stakeholder materials that support organizational priorities and strategic initiatives
• Strong project management and organizational skills with the ability to manage multiple priorities, deadlines, and stakeholders in a fast-paced environment
• Experience measuring communication effectiveness through engagement, awareness, adoption, and feedback metrics and applying insights to improve future communications
• Knowledge of sales operations, customer experience, commercial processes, and technology-enabled business transformation initiatives
• Ability to balance strategic communication planning with hands-on execution while maintaining a high level of quality and attention to detail
• Sound judgment, discretion, and professionalism when managing sensitive business information, leadership communications, and organizational change initiatives
• Demonstrated collaboration skills with the ability to partner effectively across Communications, Sales Operations, Technology, Customer Experience, Sales Enablement, and other business functions
• Ability to evaluate communication effectiveness, interpret engagement and adoption metrics, and translate insights into actionable recommendations
• Ability to navigate ambiguity and adapt communication strategies in response to evolving business priorities and organizational needs

Education, Certification and Experience

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, Business, Organizational Development, or a related field required
• 5-7 years of experience in communications, internal communications, change management, sales enablement, business operations, or related fields
• Experience supporting organizational change, technology implementations, process transformations, or operational initiatives
• Experience working in large, distributed sales or service organizations preferred
• Experience developing executive communications, leadership messaging, presentation materials, and stakeholder communications for senior leaders preferred
• Experience with CRM platforms, sales technologies, customer experience tools, or operational systems preferred
• Experience developing communications that support adoption, readiness, and behavior change across employee or field-facing audiences preferred
• Experience creating executive-ready materials, stakeholder updates, presentations, FAQs, toolkits, and change communication deliverables preferred

Pulled from the full job description

• AD&D insurance
• Health insurance
• 401(k) matching
• Health savings account
• Flexible spending account
• Disability insurance
• Paid holidays, We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:
• Comprehensive Health Care Benefits
• HSA Employer Contribution/ FSA Opportunities
• Wellbeing Program
• 401(k) plan with company matching
• Company paid Life, AD&D, and Short-Term Disability
• Generous My Time Off & Paid Holidays
• Varsity Brands Ownership Program
• Employee Resource Groups
• Access to Financial Coaching and member-owned Credit Union
• St. Jude Partnership & Volunteer Opportunities
• Employee Perks including discounts on personal apparel and equipment!

At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions - BSN SPORTS and Varsity Spirit - and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT., Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran's status, age or disability.