Audiences SRE-Children's

As part of the Audiences team for Children's and Education you will be responsible for helping to shape the BBCs content and services for future generations.

You will be working with the two biggest children's brands in the UK, CBeebies and CBBC. It isn't just TV channels, its video, audio, gaming and more. The role not only supports the children's brands but supports the wider BBC to understand how children are consuming media at the BBC and across the market.

WHY JOIN THE TEAM

This role is responsible for providing regular data, research and insight, while supporting much loved children's brands to continue to serve their audiences brilliantly in the face of significant shifts in media consumption. Now is a great time to join the team and help identify how we can continue to grow and best serve our audience's media needs, * The Senior Audience Research Executive will report into Head of Audience Research for Children's and Education within a small team of researchers. The team itself is part of a wider department of more than 100 researchers, planners and analysts who work in an increasingly collaborative fashion across audiences, platforms and genres.

• The core component of the Senior Audience Research Executive role is conducting analysis and measurement of the BBCs children's offer both on linear, iPlayer and digital platforms so strong quantitative skills are essential.
• Your role will vary from looking at performance data for children's programmes on market leading children's channels in the UK, keeping on top of media trends among young audiences, contributing to the BBCs understanding of children's media lives and working alongside the commissioning teams to support them in making the best content for children.
• Alongside quantitative research you will also be responsible for delivering a qualitative research programme to understand children's opinions and perception of new content created by and for the BBC. You'll run this alongside a specialist research agency; your role will be capturing stakeholders needs and translating these into research briefs. You will work, supported by the agency to create discussion guides that are fun and engaging for children.
• A large part of the role will be actively communicating insights in an inspirational way. You will work with divisions across the BBC to bring audience insight into their decision making.

• Specific knowledge of, and/or experience of managing, quantitative and qualitative research
• Experience of working with media industry data sources (e.g. BARB, YouTube Analytics) and digital datasets
• Able to build and maintain helpful, productive working relationships, working co-operatively with others as a team member.
• Able to build close relationships with senior and/or divisional partners to successfully influence strategic and creative decision making.
• Ability to take research beyond data to insights and action, where necessary weaving multiple datasets into one narrative.