Customer Data Platform (CDP)
Role details
Job location
Tech stack
Job description
Planning Coaching Marketing Scripting Analytics Operations Leadership Automation Monday.com Push Technology Email Marketing Dynamic Content Development Aid Safety Assurance Vision Insurance People Management Quality Assurance Project Management Business Valuation Talent Acquisition Strategy Execution Workflow Management Customer Engagement Employee Onboarding User Interface (UI) Workflow Automation Time Off Management Marketing Strategies User Experience (UX) Performance Analysis Technological Change Marketing Automation Emerging Technologies Responsive Web Design Audience Segmentation Performance Management Full Stack Development Business Communication Email Service Providers Artificial Intelligence Business Transformation Digital Customer Strategy SQL (Programming Language) Salesforce Marketing Cloud Customer Data Platform (CDP) Application Programming Interface (API), We are seeking an experienced Senior Email Marketing Manager to lead the strategy, execution, and operations of a large-scale email marketing program. This role will oversee the technical development, deployment, and optimization of email campaigns while managing a team of 6-8 email marketing professionals. The ideal candidate combines hands-on expertise in marketing automation platforms, email coding, segmentation, and personalization with strong people leadership and project management skills., * Lead the end-to-end execution of email marketing campaigns, including architecture, coding, testing, deployment, and performance optimization.
- Develop and manage the email marketing roadmap, campaign calendar, content schedules, and promotional planning.
- Drive business growth through targeted email, SMS, push notification, and automated customer journey campaigns.
- Build and maintain audience segmentation, personalization strategies, dynamic content, and automated workflows using SQL and scripting languages.
- Manage and mentor a team of 6-8 email marketing specialists responsible for campaign development, coding, QA, and deployment.
- Oversee campaign quality assurance, ensuring accuracy, deliverability, responsive design, and brand compliance.
- Partner with Marketing, Product, Technology, Analytics, and other cross-functional teams to support customer engagement initiatives.
- Lead email platform and ESP migration projects, including planning, execution, testing, and stakeholder communication.
- Manage platform administration, user access, workflow processes, and ongoing operational support.
- Develop campaign reporting and performance analysis, providing insights and recommendations for optimization.
- Stay current on industry trends, emerging technologies, and email marketing best practices.
- Support talent acquisition, onboarding, coaching, and performance management of team members., Planning Coaching Marketing Scripting Analytics Operations Leadership Automation Monday.com Push Technology Email Marketing Dynamic Content Development Aid Safety Assurance Vision Insurance People Management Quality Assurance Project Management Business Valuation Talent Acquisition Strategy Execution Workflow Management Customer Engagement Employee Onboarding User Interface (UI) Workflow Automation Time Off Management Marketing Strategies User Experience (UX) Performance Analysis Technological Change Marketing Automation Emerging Technologies Responsive Web Design Audience Segmentation Performance Management Full Stack Development Business Communication Email Service Providers Artificial Intelligence Business Transformation Digital Customer Strategy SQL (Programming Language) Salesforce Marketing Cloud Customer Data Platform (CDP) Application Programming Interface (API) +0
Google Digital Marketing and E-Commerce
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
- 7+ years of email marketing experience, including hands-on technical development and campaign execution.
- 3+ years of people management experience leading high-performing teams.
- Extensive experience with enterprise email marketing platforms such as Salesforce Marketing Cloud and/or Adobe Campaign.
- Strong proficiency with:
- AMPscript
- SQL
- HTML/CSS
- Dynamic content and personalization
- Audience segmentation
- Marketing automation workflows
- Experience executing or supporting ESP migration projects.
- Experience managing SMS and push messaging campaigns.
- Knowledge of APIs, webhooks, integrations, and customer data platforms (CDPs).
- Familiarity with project management tools such as Jira, Monday.com, or similar platforms., * Experience supporting membership, subscription, insurance, travel, retail, or consumer-focused organizations.
- Understanding of UX/UI principles and digital customer engagement best practices.
- Experience managing complex, multi-channel customer journeys and lifecycle marketing programs.
Key Skills
- Email Marketing Strategy & Operations
- Salesforce Marketing Cloud
- Adobe Campaign
- SQL
- AMPscript
- HTML/CSS
- Marketing Automation
- Customer Segmentation & Personalization
- SMS & Push Messaging
- Campaign Analytics & Reporting
Benefits & conditions
This is a Permanent position based out of Huntington Beach, CA. Pay and Benefits
The pay range for this position is $120000.00 - $160000.00/yr.
Medical, Dental & Vision Insurance for employees and eligible dependents. [autoclubso...th.aaa.com] 401(k) Retirement Plan with company-sponsored retirement benefits. Employee reports also reference a pension/defined contribution retirement program. [payscale.com] Paid Time Off (PTO), paid holidays, and sick leave. [payscale.com], [comparably.com] Life Insurance and Disability Coverage. [payscale.com] Tuition Reimbursement / Professional Development Assistance for eligible employees. [payscale.com] Employee Discounts, including AAA-related products and services. [autoclubso...th.aaa.com] Bonus Opportunities for certain positions. The role you're recruiting for includes a 10% variable bonus target. Workplace Type