Program Manager - Marketing Analytics & Data Lake

• You're interested in a meaningful job at a growing technology company where you'll work with a variety of technology solutions and be appreciated for doing your job well.
• You want to help shape the future of emerging technology.
• You enjoy collaborating with highly skilled professionals with a passion for selling.
• You want to join a culture that embraces dynamic individuals with a focus on innovation.

A day in the life…

Program Leadership & Execution

• Lead end-to-end program management for building and scaling a data lake on AWS
• Define program roadmap, milestones, and KPIs aligned with marketing and business objectives.
• Ensure seamless execution across multiple workstreams including data ingestion, transformation, governance, and analytics enablement.

Marketing & Data Integration

• Partner with marketing teams to ingest, harmonize, and activate data from key platforms including:
• Meta (Facebook & Instagram)
• YouTube / Google Ads / Google Analytics
• Translate marketing use cases (e.g., campaign targeting, attribution, segmentation) into data and technical requirements.
• Enable advanced campaign activation through audience insights and data-driven strategies.

Cross-Functional Collaboration

• Act as a bridge between Marketing, IT/Data Engineering, Analytics, and external vendors.
• Facilitate design discussions and ensure alignment on architecture, tools, and implementation approaches.
• Drive stakeholder communication, status reporting, and executive updates.

Data & Technology Oversight

• Collaborate with IT to design scalable, secure, and governed data lake architecture.
• Ensure adherence to data governance, privacy, and compliance standards.

Campaign Enablement

• Work closely with marketing teams to develop, test, and optimize campaigns using data insights.
• Enable closed-loop marketing measurement and continuous optimization.

• 5-10+ years of experience in program/project management, preferably in marketing, or digital transformation initiatives.
• Good understanding of AWS data services
• Experience working with social media and digital marketing data
• Proven ability to manage cross-functional teams across business and technical domains.
• Solid knowledge of retail marketing concepts (promotions, customer segmentation, omnichannel campaigns).
• Excellent communication, stakeholder management, and leadership skills.

What you'll Love Working Here…

• A career with a company where you will be challenged, respected, and valued.
• The people here do their jobs well, care about one another, care about our customers and exercise good ethics and judgement.
• Our team members health and wellness are our priority as well as rewarding them for their hard work.
• Be a part of a team that values creative solutioning with peers and one that honors experimentation and sharing.
• Be trusted to make decisions that are in the best interests of our clients and our business. We think and act like owners. We care - and that makes all the difference.
• Results fuel our excitement, and we know how our personal accomplishments tie to the success of the company.
• We are courageous and take risks that scare us. Our enthusiasm for experimenting is how we will find the next breakthrough.

At Ascyndent we believe Digital transformation is all about leveraging information and technology to enhance the human experience. It is also about transformative execution. Our teams bring business visions and strategies into reality leveraging technology capabilities. Our consultants leverage innovative capabilities and deep domain expertise to develop short and long-term strategies aligned with your enterprise goals, skill requirements and technology platforms. As an experienced member of our team, we look first and foremost for people who are passionate around solving business problems through innovation and engineering practices. We embrace a culture of experimentation and constantly strive for improvement and learning. You'll work in a collaborative, trusting, thought-provoking environment-one that encourages diversity of thought and creative solutions that are in the best interests of our customers globally.