Sr. Professional CRM Analyst Remote

The Sr. Professional, CRM Analytics role will support the Americas Retention Marketing team in driving CRM for the markets. This individual will be responsible for delivering consumer-focused measurement and reporting to provide a comprehensive, real-time view of the consumer for our DTC business. This role will bring data and insights together to inform Regional retention, personalization and loyalty strategies for the Region.

Essential Duties & Responsibilities

Build comprehensive daily, weekly, monthly reporting of CRM performance and develop dashboards to "read and react" on business performance

Collaborate with business leaders to enhance the 360 view of the customer and increase adoption of consumer first marketing approach

Articulate and present data analyses and learnings effectively to the team and to key stakeholders

Oversee measurement of omni-channel KPIs and establish internal benchmarks to drive marketing effectiveness

Evolve data driven decision making to influence Regional marketing strategies and future season planning as part of the Go-to-Market (GTM) process

Aggregate complex data to build Regional analytical tools for ongoing audience segmentation and attribution modeling

Intermediate to Advanced SQL skills required

Experience with a data visualization tool (Tableau / Power BI) preferred

Familiarity with Financial Modeling, Sensitivity Analysis, and A/B Testing

Experience with Adobe Analytics (or Google Analytics) and Sales Force Marketing Cloud preferred

Understanding of retention marketing communication channels such as email, push, SMS preferred

Passionate about data and creating a data driven culture within organizations

Gets excited about identifying key insights and using them to build actionable future recommendations

Detail oriented, strategic thinker that focuses on the bigger picture

Excellent interpersonal, collaboration and communication skills

Proactive & independent - always looking for ways to take initiative and improve existing processes

Education And / Or Experience

3-5 years experience in CRM or Marketing Analytics

B.A. or advanced degree in an analytical field (math, business, statistics) required

Experience analyzing customer data in a retail/ecommerce is strongly preferred

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