Salesforce Marketing Cloud Solution Architect

Salesforce Marketing Cloud Architecture & Campaign Enablement

• Design and implement end-to-end Salesforce Marketing Cloud solutions leveraging:

• Email Studio
• Journey Builder
• Automation Studio
• Content Builder
• Audience Builder

• Architect scalable campaign frameworks supporting high-volume lifecycle, triggered, and customer engagement communications.
• Translate business requirements into practical, scalable Salesforce Marketing Cloud architectures, including:

• Customer journeys
• Automations
• Data extensions
• Dynamic content
• Personalization frameworks

• Serve as the primary Salesforce Marketing Cloud technical expert for campaign execution and platform optimization., * Design and maintain audience segmentation frameworks and data architectures within Salesforce Marketing Cloud.
• Develop and manage:

• Data Extensions and relational data models
• Audience qualification and segmentation logic
• Suppression and exclusion strategies
• Eligibility and prioritization rules

• Partner with CRM, analytics, and data engineering teams to integrate customer data from Salesforce and other enterprise platforms.
• Design advanced personalization solutions utilizing:

• AMPscript
• SQL
• Server-Side JavaScript (SSJS)
• Rules-based and automated personalization models

Automation & Operational Scale

• Build, optimize, and maintain sophisticated automation workflows that improve efficiency, scalability, and reliability.
• Identify opportunities to standardize campaign frameworks, audience models, and data processes.
• Diagnose and resolve automation failures, journey issues, and data inconsistencies in production environments.
• Implement best practices that reduce manual effort and improve campaign delivery performance.

Quality, Risk Mitigation & Cross-Functional Collaboration

• Proactively identify architectural risks and recommend solutions before issues impact live campaigns.
• Collaborate closely with:

• Marketing stakeholders
• CRM teams
• Data engineering teams
• Email developers
• Quality assurance teams

• Support critical campaign launches, production fixes, and escalations.
• Develop lightweight documentation, standards, and governance practices that improve technical execution while maintaining delivery speed.

• 5+ years of hands-on Salesforce Marketing Cloud experience in a Solution Architect, Lead Developer, or senior technical SFMC role.
• Deep expertise across:

• Email Studio
• Journey Builder
• Automation Studio
• Audience Builder
• Content Builder

• Strong understanding of:

• Salesforce Marketing Cloud data architecture
• Audience segmentation strategies
• Personalization capabilities
• Relational data design

• Advanced experience with:

• SQL
• AMPscript
• SSJS
• Data Extensions
• Automation Studio
• Complex customer journeys

• Demonstrated success designing and implementing Salesforce Marketing Cloud solutions that operate successfully in large-scale production environments.
• Proven ability to troubleshoot complex technical issues independently.
• Comfortable working in highly dynamic environments with evolving business needs.
• Strong communication, collaboration, and stakeholder management skills.
• Execution-oriented mindset with a strong sense of ownership and urgency., * Experience integrating Salesforce Marketing Cloud with Salesforce CRM and Customer Data Platform (CDP) environments.
• Background supporting enterprise-scale CRM, lifecycle marketing, customer engagement, or digital marketing initiatives.
• Salesforce Marketing Cloud certifications strongly preferred.
• Experience creating reusable campaign frameworks, automation templates, and scalable architecture patterns.

• Salesforce Marketing Cloud solutions are designed for stability, scalability, and long-term supportability.
• Audience segmentation and personalization logic perform accurately in production.
• Technical risks are identified and mitigated early in the project lifecycle.
• Campaign execution becomes faster, more reliable, and less dependent on manual processes.
• Cross-functional teams view you as the go-to Salesforce Marketing Cloud expert for complex technical challenges. Benefit Offerings: Benefit offerings include medical, dental, vision, life insurance, short-term disability, additional voluntary benefits, EAP program, and 401K plan. Our program provides employees the flexibility to choose the type of coverage that meets their individual needs. Available paid leave may include Paid Sick Leave, where required by law; any other paid leave required by Federal, State, or local law; and Holiday pay upon meeting eligibility criteria.