Remote

Marketing Analytics & Campaign Measurement

• Analyze marketing performance across campaigns, channels, audiences, and customer segments
• Evaluate key metrics related to reach, engagement, conversion, retention, and commercial impact
• Review measurement approaches, reporting frameworks, and campaign-performance conclusions
• Identify performance drivers, analytical gaps, and opportunities for optimization

Market Research & Consumer Insights

• Review quantitative and qualitative research relating to markets, customers, and consumer behaviour
• Assess survey findings, audience research, competitive intelligence, and market-sizing outputs
• Identify meaningful trends, behavioural patterns, and customer needs within complex datasets
• Translate research findings into practical implications for brand, campaign, and business strategy

Audience Segmentation & Data Strategy

• Evaluate audience segmentation, customer profiling, targeting, and positioning approaches
• Review data strategies supporting marketing planning and decision-making
• Assess whether analytical methods, assumptions, and data sources are appropriate for the business question
• Identify opportunities to improve data quality, analytical structure, and insight relevance

Strategic Recommendation & Scenario Review

• Create, review, and evaluate realistic marketing and analytics scenarios
• Translate quantitative findings into clear, commercially grounded recommendations
• Assess the strength of strategic conclusions, supporting evidence, and proposed actions
• Produce concise insights suitable for marketing leaders, brand teams, and senior stakeholders, * Contribute to high-quality market research, campaign analysis, and strategic evaluation workflows
• Work on assignments aligned with consumer insights, data strategy, and marketing-performance strengths
• Use your ability to turn quantitative findings into clear, commercially relevant recommendations
• Participate in flexible assignments with competitive hourly compensation

Contract Details

• Independent contractor role
• Fully remote with flexible scheduling
• Candidates must be based in the United Kingdom and have the right to work in the United Kingdom
• Part-time workload depending on project availability and scope
• Competitive rates between $125-$150 per hour depending on expertise and project requirements
• Weekly payments via Stripe or Wise
• The selection process may include a resume and work-history review followed by a brief technical interview
• Projects may be extended, shortened, or adjusted depending on scope and performance
• Work will not involve access to confidential or proprietary information from any employer, client, or institution

• At least 5 years of professional experience in marketing analytics, market research, consumer insights, data strategy, or a related field
• Experience as a data strategist, senior analyst, analytics manager, strategy professional, market researcher, or marketing analytics lead
• Strong quantitative skills and confidence working with complex marketing and customer data
• Practical experience measuring campaign effectiveness and interpreting performance results
• Strong understanding of consumer behaviour, audience segmentation, and strategic marketing decision-making
• Ability to communicate analytical findings clearly to technical and non-technical stakeholders
• Current residence and right to work in the United Kingdom

Educational Background

• A degree in marketing, economics, statistics, data science, business, psychology, mathematics, or a related analytical field is helpful
• Professional experience in marketing analytics, consumer research, consulting, media, advertising, or brand strategy is highly relevant
• Postgraduate training in analytics, behavioural science, market research, or business strategy may be valuable
• Equivalent hands-on experience producing high-quality marketing insights may also be considered

Nice to Have

• Experience with SQL, Excel, Python, R, Tableau, Power BI, or comparable analytical tools
• Familiarity with digital analytics, attribution, experimentation, A/B testing, or marketing-mix analysis
• Experience with customer segmentation, propensity modelling, lifecycle analysis, or audience intelligence
• Background working with agencies, consultancies, consumer brands, technology companies, or media organizations
• Experience developing executive dashboards, strategic reports, or senior-level presentations
• Familiarity with brand tracking, customer research, competitive analysis, and market-sizing methodologies
• Previous involvement in structured evaluation, benchmarking, or expert-review workflows