Copywriter & Website Administrator

We're looking for a strong writer with an understanding of e-commerce, digital user experience, and on-page optimisation, who is also confident using AI tools to enhance content performance. You'll be responsible for creating and editing website copy, improving product listings, and ensuring our online presence is both polished, consistent, and performance-driven.

What You'll Be Doing

• Uploading new products to our website, ensuring listings are accurate, well-presented, and fully optimised
• Writing, editing, and refining website copy, including product descriptions, landing pages, banners, and category content
• Using AI tools to assist with content creation, optimisation, rewriting, and scalability while maintaining brand voice and accuracy
• Updating and managing product listings, ensuring all information is accurate and engaging to boost user engagement and conversion rates
• Optimising content for SEO, including metadata, keywords, image tags, and AI-assisted keyword research and content improvements
• Supporting content creation for marketing campaigns across email, web, and social platforms
• Assisting with basic website updates and general marketing admin tasks as needed

• Experience with platforms such as Magento 2 or Shopify is highly desirable
• Experience writing digital or e-commerce copy (product descriptions, web pages, marketing content)
• Understanding of SEO best practices and on-page optimisation
• Confidence using AI tools to support content creation, optimisation, and efficiency
• Excellent attention to detail and the ability to manage tasks independently
• Familiarity with Shopify, Google Analytics, Search Console, and similar tools
• Experience with email marketing platforms such as Klaviyo or Mailchimp is a bonus

Pulled from the full job description

• Discounted or free food
• Company events
• On-site parking

The British Ironwork Centre is seeking a talented, detail-driven Copywriter & Website Administrator to join our team at The Ironworks Telford site.