Paid Search & Social Media Specialist

• Plan, build, and optimize campaigns across Meta ADs, Google ADs (Search, Shopping, Performance Max), TikTok ADs, and LinkedIn ADs
• Manage six-figure monthly AD spend across multiple brands and platforms
• Own performance metrics including but not limited to ROAS, CPL & contribution margin
• Develop and test audience strategies, creative concepts, and landing page variations with the assistance of team members
• Build and maintain reporting dashboards; deliver actionable insights to leadership
• Collaborate with creative team on AD assets, messaging, and promotional campaigns
• Stay current on platform changes, betas, and best practices
• Identify new channels and growth opportunities
• Build and manage full-funnel paid strategies (prospecting, retargeting, retention) aligned to client goals
• Improve campaign quality, account stability, and long-term performance
• Solve for Meta learning phase instability
• Build the operational backbone our internal teams run on:
• • Campaign launch and account audit SOPs
• • Scaling procedures and quality control systems
• • Spam lead handling and CRM / offline conversion workflows
• • Landing page optimization standards
• • Retargeting structures and performance review frameworks

Skills

Full-funnel campaign planning

• ROAS, CAC & CPL optimization
• Incrementality testing
• Creative strategy & testing frameworks
• Landing page optimization
• Competitive analysis
• New channel evaluation & expansion

Work Environment

• Fast-paced, results-driven - We're a rapidly growing full-service advertising agency. You'll move quickly, test often, and own outcomes.
• Collaborative team - Work directly with leadership, creative, and development teams. Ideas get heard; good ones get implemented.
• Multi-brand exposure - Manage campaigns across multiple industries with different audiences, products, and strategies. No two days are the same.
• Real budget, real impact - Six-figure monthly spend means your decisions matter. Wins are visible, and growth is measurable.
• Creative in-office environment - Our Fort Lauderdale headquarters is an open concept, which promotes a collaborative, communicative and creative work environment.
• Learning culture - Platforms change constantly. We invest in staying current and encourage experimentation.

Pay: $65,000.00 - $75,000.00 per year

• 5+ Years of experience with Google ADs, Bing ADs, Facebook ADs
• 3+ Years of advertising agency experience
• Google Analytics Certification
• Google ADs Certification
• Proficient in GTM, GA4, Google Data Studio, and implementing pixels
• Self-starter mentality; you don't wait to be told to optimize
• Clear communicator who can translate data into clear insights and actionable recommendations
• Deep understanding of attribution, tracking, and measurement (GA4, pixels, conversion APIs, etc.)

Pulled from the full job description

• Referral program
• Professional development assistance
• Health insurance
• 401(k) matching
• Paid time off
• Vision insurance
• Health savings account, * 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Referral program
• Vision insurance

Summit Marketing & Promotions is a fast growing, full-service marketing agency based in Fort Lauderdale and seeking a Full-Time, In-Office - Paid Search & Social Media Specialist in SEM and social media paid advertising to join our team! If you are a Google ADs & Meta ADs guru, and have an analytical mindset, then this position may be the one that you've been looking for! Our paid search & social media specialist will perform day-to-day account management, while driving direct revenue for clients across baby boomer focused industries.