TEMPORARY SENIOR ECOMMERCE INSIGHTS ANALYST - PDX/LA

• Own the digital trade insight narrative for the US and Canada DTC business - from daily reads during peak selling periods to weekly trade analysis, quarterly deep dives, and seasonal and annual reviews - going beyond topline KPIs to explain the drivers behind performance.
• Identify and communicate key trends, anomalies, and opportunities in clear, stakeholder-ready formats that support decision-making across the business, adjusting depth and turnaround based on business cadence and urgency.
• Support ad hoc strategic questions from leadership and cross-functional partners, turning ambiguous business questions into structured analyses with clear recommendations.
• Contribute market-level insights to forecasting conversations, focused on revenue, sessions, average transaction value, and the metrics that influence them.

Site & Funnel Performance Insights

• Analyse the full Americas digital customer conversion funnel - from session acquisition through to purchase - identifying drop-off points, friction areas, and optimisation opportunities.
• Deliver insights on page performance, product performance on-site, and behavioural and demographic metrics to inform site strategy and merchandising decisions.
• Partner with the global tech team to define requirements for site analytics dashboards, ensuring the Americas market's analytical needs are reflected in shared tools and reporting.

Campaign Performance Insights

• Analyse and interpret performance across digital marketing channels (paid search, paid social, display/video, email, SMS, affiliate) to surface actionable insights for channel owners.
• Provide post-campaign analysis and insight narratives that go beyond reporting to explain what worked, what didn't, and what should be done differently for the Americas market.
• Champion Americas data by partnering with performance marketing and channel teams on measurement approaches and test design to continuously improve how we evaluate campaign effectiveness.

Customer & Product Insights

• Deliver Americas digital customer-level insights including acquisition, retention, repurchase behaviour, and demographic/geographic patterns to inform marketing and merchandising strategy.
• Analyse ecommerce product performance across categories, silhouettes, and price points to identify trends, inform assortment decisions, and support sell-through strategies.
• Partner with the global customer intelligence team on customer-specific requests, providing Americas market-level insights that inform broader customer growth strategies.

Customer Data Platform (CDP) - Americas Stakeholder

• Serve as the Americas market-level stakeholder for the Customer Data Platform, ensuring regional analytical needs are represented on the platform roadmap.
• Pull and interpret market-level insights from the CDP to inform business decisions - customer segments, lifecycle patterns, and campaign effectiveness.
• Partner with the global customer team, which owns overall CDP strategy, segmentation, and campaign activation.

Cross-Functional Collaboration & Data Connectivity

• Build and maintain strong working relationships across finance, merchandising, site teams, performance marketing, customer experience, customer service, retail, and customer retention to connect data and insights across the business.
• Work with channel owners to gather Americas insights from their tools and synthesise them into a full-funnel view of business performance.
• Act as a translation layer between business teams and data - turning loosely defined business questions into structured, trustworthy analyses., * You'll be a proud custodian to our DM's culture, embodying what we stand for and encouraging others to do the same
• You'll help build a highly engaged team - ensuring a collaborative culture and providing guidance & support to other team members
• You will take ownership for your own development, proactively seeking out feedback to build self-awareness
• You will bring the outside-in; you'll share best practice across the team/business and encourage ideas sharing as well as collaborative problem solving
• You'll lead the way and role model on all things DE&I & wellbeing

This cross-functional role requires strong relationships, ecommerce expertise, and commercial curiosity. You connect insights across ecommerce, paid marketing, and customer experience to create a unified view of business performance., * 5+ years of experience in eCommerce analytics, digital analytics, or a similar insight-focused role, preferably in retail or DTC e-commerce.

• Fluency in Google Analytics 4 (GA4) - ability to build explorations, segment audiences, diagnose data quality issues, and interpret behavioural data across the customer funnel.
• Strong proficiency in Power BI - ability to work within existing data models, create ad hoc analyses, and interpret dashboard outputs. Ability to build visualisations is valued, though long-term dashboard development will sit with the global tech team.
• Experience with Supermetrics or similar data connectors for pulling and consolidating multi-channel marketing data.
• Experience with Customer Data Platforms (e.g., Amperity, Segment, or similar) - ability to query, pull insights, and interpret customer-level data.
• Exceptional analytical storytelling - ability to synthesise complex data into clear, actionable narratives for non-technical stakeholders. This is the #1 skill for this role.
• Commercial curiosity - genuine interest in understanding what drives eCommerce performance and the ability to connect data across marketing, merchandising, site, and customer domains.
• Strong cross-functional collaboration skills - ability to build trust and productive working relationships quickly across diverse teams.
• Comfort with ambiguity - ability to take loosely defined business questions and structure them into clear analytical approaches.
• Thrives under pressure - comfortable with the pace and intensity of peak selling periods, able to deliver sharp analysis on tight timelines.
• Positive attitude, goal-oriented, and agile. Connection with the Dr. Martens brand and values.
• Strong understanding of how AI can be applied responsibly within ecommerce analytics, including using AI-enabled tools to surface trends, accelerate analysis, strengthen data storytelling, and improve decision-making without compromising accuracy or context.
• Ability to work at a standard computer set up 40+ hours per week, with or without accommodations.

2 Northwest 10th Avenue, Portland, OR 97209 Hybrid work $48 - $56 an hour - Full-time, Pulled from the full job description

• 401(k)
• Health insurance
• Employee discount
• Vision insurance
• Dental insurance
• Employee assistance program, * Welcome to the brand pair of Docs
• Employee discount of 65% off footwear and 50% on accessories
• Early Friday finish in the summertime
• Hybrid work schedule
• Affordable & comprehensive Medical, Dental & Vision packages
• Our Employee Assistance Program - for when times might get tough
• 401(k) Pre-Tax and Roth Retirement savings plans
• DM Foundation, supporting and empowering our communities around the worldPaid volunteer hours

PAY DETAILS

• $48.00 - $56.00 per hour
• Exact compensation may vary based on skills, experience, and location.