Solution Architect - MarTech

We're looking for a MarTech specialist with strong expertise in attribution, tracking, measurement and growth analytics across mobile apps and web products.The ideal candidate understands how app and web marketing ecosystems work: user acquisition, attribution, monetisation, tracking, and performance measurement. They should go beyond a standard Data Analyst in Martech depth and operational know?how, but do not need to build pipelines or infrastructure.This is the perfect opportunity for you if you're looking for a place where you can work on a portfolio of apps, go deeper into how growth works under the hood, and collaborate with curious and driven people.What You'll DoOwn and improve attribution & tracking across apps and webMaintain and improve measurement architecture for mobile (MMP?led) and web (tagging / pixels / data layer?led) setupsEnsure app and web data connect cleanly where funnels cross channels (W2A, web?to?app, cross?device journeys)Debug issues across the full funnelApps: Click ? Install ? Event ? RevenueWeb: Visit ? Landing ? Tag fire ? Conversion ? Revenue / lead / signupTrace breaks across sources and teams, not just in one toolEnsure clean and consistent data across Mobile: MMP (ideally AppsFlyer), ad networks, product analytics (e.g. Amplitude), monetisation (RevenueCat / Adapty) Web: GTM / tagging, pixels, GA4 or equivalent, SEM / paid social platforms, landing pages Shared layer: event definitions, naming, mapping logic, and reporting inputs used by UA and growthDesign and validate Apps: postbacks (S2S), event mappings, attribution logic & windows Web: conversion events, tag configuration, parameter capture, campaign tracking consistency Work on Web2App (W2A) flows Capture parameters on landing pages Ensure correct stitching into app attribution Collaborate closely with UA, Product, and Engineering Validate SDK implementations Ensure events are triggered correctly Raise and propose fixes when something breaks Work with subscription & monetization data Integrate platforms like RevenueCat / Adapty Handle webhook / S2S data flows into the warehouse Support UA Managers by ensuring The data they optimise on is actually reliable Campaign signals (events, revenue) are correctly implemented RequirementsCore requirementsFluent English skills: Clear communication with UA, MarTech and Data teams is essential. We expect you to feel comfortable communicating in your day?to?day work.MarTech & Marketing Knowledge (priority)Must understand growth and measurement across mobile and webMobileAttribution / MMP: AppsFlyer (preferred), Adjust, SingularMonetisation: RevenueCat, Adapty, SuperwallProduct analytics: AmplitudeWebWeb analytics & tagging: GTM, pixels, event/data layer setupWeb acquisition: SEM, paid social, landing pages, conversion trackingCross?channel measurement: how web and app funnels connect (W2A, web?to?app, etc.)Shared knowledgeUser acquisition (UA)Ad networks and campaign performance measurementTracking and event instrumentationFunnel analysis and cohort thinking (install/visit ? trial ? payment ? recurrence)Data quality: spotting gaps, discrepancies, and broken trackingTechnical / Analytics RequirementsSQL and comfort working with marketing dataAbility to clean, validate, and analyse tracking data across sourcesUnderstanding of APIs and event?based integrations (supporting automations, not building them)Comfortable collaborating with technical teams on data issues, pipelines, and integrationsExample of the level expectedInvestigating discrepancies between MMP, product analytics, and monetisation dataAuditing tracking setup (app or web) and defining what's missing or brokenBuilding analyses around UA performance, payment cohorts, or conversion funnelsSupporting growth/UA teams with clear, actionable measurement - not owning infraNice to HaveGCP familiarity: BigQuery, Cloud Functions, cloud?based event processingExperience with conversion APIs (Google, Meta, TikTok, etc.)SKAN / iOS privacy and attribution changes understandingAdMob and hybrid monetisation models understandingExposure to internal martech platforms or conversion routing toolsAnalytics Engineering backgroundMindset: What Makes You a Great FitYou're a doer and figure things out through tutorials, forums, deep dives or AI tools.You don't trust data blindly.You

enjoy debugging and like understanding how things actually work.You're comfortable exploring repos and understanding SDK implementations.You propose or even make small fixes when needed.You don't just find problems - you fix them.Our Values in ActionLevel up - share better ways to track & measureSee it, fix it - broken tracking is everyone's problemAlways ahead - keep up with SKAN, ATT, CTVNow means now - critical issues get solved todayTeam spirit - bridge UA, Product, Data & TechOwnership - bring solutions, not just problemsBenefitsWhy join usWork on a portfolio of apps, not just oneBe the bridge between UA and Tech (MarTech layer)Own and shape measurement & attribution foundationsCheck raw data and question attributionActually care about how things work"data doesn't match" is not accepted"it's probably SKAN" is not a final answerAnd going one layer deeper is part of the jobGrowth and career developmentWe prioritize your growth with a flexible career path, personalised internal training and an annual budget for external learning opportunities.Work-Life balanceFlexible schedule with flextime and the option of working full remote or from our Barcelona officeFree Friday afternoons with a 7?hour workday, plus a 35?hour workweek in July and August so you can savour summerComprehensive benefitsCompetitive salary, full?time permanent contract, top?tier private health insurance (including dental and psychological services)25 days of vacation plus your birthday off, with flexible vacation options-no blackout daysUnique PerksIf you come to our office in Barcelona you'll find free coffee, fresh fruit, snacks, a game room, and a rooftop terrace with stunning Mediterranean viewsAdditional benefits include ticket restaurant and nursery vouchers, paid directly from your gross salaryJoin us in an environment where you're free to innovate, learn, and grow alongside passionate professionals. At Leadtech, you'll tackle exciting challenges and be part of a vibrant team dedicated to delivering exceptional user experiences.Sounds good?

We're looking forward to getting to know you.Equal Employment Opportunity Employer:Leadtech is an Equal Employment Opportunity (EEO) Employer, which means we encourage applications from people with different backgrounds, interests, and personal circumstances. Our team welcomes applicants regardless of their race, gender, age, religion, nationality, sexual orientation, gender identity, gender expression and/or disabilities. All we need is your high energy, skills, and willingness to be a part of a great project! LocationYou have the flexibility to choose whether you'd like to come to the office every day, from time to time, or work fully remote. If you prefer to be surrounded with amazing people, our exceptional office is in Barcelona's Blue Building, located right on the city's seafront. Besides our stunning views, you'll enjoy our office perks such as free fruit, snacks, coffee and you'll also be able to take part in our Mario Kart and table tennis competitions.The personal data you provide will be processed in order to manage your candidacy for the corporate selection processes that fit your profile. If you wish, you can exercise your rights of access, rectification or cancellation by writing to our address (Avenida Litoral, *****, 5ta planta. Barcelona. *****) or to the email address ******. #J-*****-Ljbffr Inscribirse en esta oferta Recibir ofertas similares por correo electrónico Al crear una alerta, aceptas nuestros Términos y condiciones y Política de privacidad, y el uso de cookies. Empleos similares Solution Architect - MarTech 90.000 - 120.000 Opella, Volver a la última búsqueda Trabajos ) Cataluña ) Barcelona ) Martech Specialist ( volver a la última búsqueda Recibir ofertas similares por correo electrónico No gracias, llévame a la oferta de empleo Al crear una alerta, aceptas nuestros Términos y condiciones y Política de privacidad, y el uso de cookies. Inscribirse en esta oferta Profesiones + Técnico + Recepciónista + Administrador + Ventas + Enfermero