Vice President Director, Data and Analysis
Publicis Groupe
New York, United States of America
3 days ago
Role details
Contract type
Permanent contract Employment type
Full-time (> 32 hours) Working hours
Regular working hours Languages
English Experience level
Senior Compensation
$ 192KJob location
New York, United States of America
Tech stack
Microsoft Excel
Data analysis
Data Mart
Data Visualization
R
Python
Network administration
Power BI
SQL Databases
Tableau
Web Analytics
Data Analytics
Job description
- Manage Global Data and Analytics team and own management of all global paid media reporting
- Oversee Global reporting network management by acting as key POC across markets and Global clients
- Responsible for building Global media reporting strategies, measurement frameworks, analytics models & setting measurement KPIs
- Set annual reporting roadmap and deliverables
- Assess digital marketing data and systems and identifies risks and opportunities to enhance capability development
- Establish and manage data integrations utilizing a taxonomy nomenclature to make recommendations for data visualization to showcase media performance
- Lead teams to perform regular quality assurance/quality control checks to ensure the data is processing accurately
- Adhere to governance rigor of existing data mart processes, procedures, controls, standards, tools and templates (as required).
- Deliver projects with high precision and within due time
- Leverage advanced analytic techniques to drive media performance (ex. site traffic, conversion rates, revenue, ROAS, LTV, etc.), isolate key KPI trends and performance pacing, maximize sales conversion, drive optimizations (across media investment and mix, target audiences, and creative messages) and forecast critical business outcomes
- Present complex data and analytics concept in a simple format to internal and external stakeholders
- Work closely with cross functional teams to support, educate and encourage importance of measurement and support better data collection
- Develop and distribute reporting roadmaps, playbooks and dashboards
- Provide actionable insights and recommendations in collaboration with strategy and performance teams
- Host sessions with global and local teams to share knowledge and upskill team members
Requirements
- 8+ years cumulative experience within Media, Analytics, and related fields
- Proven track record of leading the implementation of reporting dashboards across global brands
- Must have strong understanding of Media buying/planning/activation data
- Must have hands on experience with media measurement tools including: 3rd party ad serving, syndicated research and web analytics
- Must have hands on experience of data visualisation and BI tools such as, PowerBI, tableau, etc.
- Must have advanced written and verbal communication skills with ability to communicate/translate complex concepts to non-technical audience
- Must have experience in managing internal and external stakeholders
- Must have team management experience
- Must be a problem solver with a keen analytics mind
- Experience working with various advanced statistical models and other forms of quantitative analysis
- Excellent knowledge of Microsoft Excel
- Experience working with international teams is a plus
- Excellent project management skills
- Excellent organizational skills and attention to detail a must
- Excellent presentation and communication skills, * Highly polished, accurate and on point - very detail oriented, autonomous, strong critical thinker and ability to juggle multiple tasks/requests/emails
- Successful in building relationships - a creative problem solver, a customer service expert and a team player
- An excellent communicator - able to write clearly and speak professionally
- Confident in making decisions and communicating directly with local media teams and clients while having the ability to manage up
- Familiar with media measurement solutions such as MMM, MTA and Experimental Design with an understanding of its applications
- Experience in SQL, R and Python desired