Vice President Director, Data and Analysis

To help with this, we're looking for an outstanding VP/Director-someone who can align data-driven strategy with client goals, direct ongoing client relationships, and lead a team of analysts and experienced team members. Sound like you? Read on.

Please note that this is a hybrid role out of our Boston office and candidates should be within commuting distance.

As VP/Director, you'll guide internal teams in driving business growth while consistently exceeding client expectations and strengthening the overall Digitas relationship. Your clients' needs will vary, and may include integrated marketing, media, CRM, segmentation, and/or primary research.

Day-to-day, your role includes:

• Identifying strategic data-driven services that will allow clients to grow their business
• Assisting clients in defining analytics needs and developing solutions to solve those challenges
• Creating frameworks and methodologies for approaching major strategic issues, leveraging existing Digitas intellectual capital and developing innovative concepts
• Building and executing a client specific data strategy including performing gap assessments, creating optimal state data plans, and building execution roadmaps
• Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.
• Fostering creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce).
• Determining new opportunities among existing clients, and participating in new business initiatives
• Providing support, coaching, and training to assist in the career development of direct reports and the broader team

• 10-12 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company
• Experience working within pharmaceutical and/or healthcare environments are required
• Experience managing a team
• Strong analytical, critical thinking, and problem solving skills
• Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)
• Knowledge of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging, etc.)
• General knowledge of or direct experience with the media industry or CRM platforms are a plus
• A four-year college degree; advanced degree is a plus
• Proven leadership ability with strong client relationship skills
• In-depth knowledge of and passion for online advertising and emerging trends in the digital landscape
• The ability to thrive in a fast-paced and deadline-driven environment
• Open to travel as needed
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

40 Water Street, Boston, MA 02109, Hybrid work $183,568 - $207,424 a year