CDP Strategy & Digital Personalization- Director

Lead CDP strategy and digital personalization efforts: define platform roadmaps, drive audience segmentation and journey orchestration, translate business objectives into scalable MarTech solutions, oversee CDP implementations and integrations, and influence cross-functional strategic direction to improve customer engagement and employee experience. The summary above was generated by AI The Opportunity As a Customer Data Platform (CDP) Strategy & Digital Personalization Director, CDP (Customer Data Platform) you will play a pivotal role with CDP implementation & oversight. Your work will involve developing strategies to refine technology use, improve employee experiences, and enhance customer engagement, creating an environment where people and technology thrive together. As a Director, you will set the strategic direction and lead business growth efforts, making impactful decisions while overseeing multiple projects. You are expected to be a guardian of PwC's reputation, understanding that quality, integrity, inclusion, and a commercial mindset are foundational to our success. You will cultivate potential in others and actively collaborate across the PwC Network, leveraging our collective strength to amplify client satisfaction. Responsibilities

• Leading digital personalization, MarTech, and/or CDP initiatives
• Driving audience segmentation, customer journey orchestration, and cross-channel activation strategies
• Shaping platform roadmaps and implementation strategies;
• Translating business objectives into scalable digital solutions;
• Leading complex initiatives across business and technical teams;
• Understanding of customer data strategy, integrations, and activation workflows; and,
• Influencing strategic direction across multiple workstreams What You Must Have

At least a High School Diploma

• At least 8 years of experience in sales, marketing or PwC experience What Sets You Apart

• Preference for a Bachelor's degree

• Proven experience working with and versed in Adobe Experience Cloud products

• Previous experience in CDPs (Customer data platforms) such as Adobe Experience Platform (RTCDP) or similar products;

• Understanding of customer profile segmentation and experience in 360-degree view of customers in CDP

• Proven track record of managing successful CDP implementation, data architecture and data modeling; preferably with experience working in CDP, CRM

• Deep understanding of data-driven marketing, analytics and relevance / usage of real-time event data and associated attributes;

• Familiarity with CRM and Marketing Automation platforms (i.e. Salesforce Sales Cloud, Salesforce Marketing Cloud, etc.)

• Command of identifying resolution components and enabling technology (i.e. profile merge rules, identity graph, identity service provider, etc.)

• Working with audience-based digital marketing strategy either at an agency or brand

• Oversight of the CDP technology solution (e.g. oversee steady state assisting teams, interact with business owners, plan for break / fix and other enhancements / maintenance)

The salary range for this position is: $122,500 - $423,780. For residents of Washington state the salary range for this position is: $122,500 - $504,500. Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications and location, and applicable employment laws. All hired individuals are eligible for an annual discretionary bonus. PwC offers a wide range of benefits, including medical, dental, vision, 401k, holiday pay, vacation, personal and family sick leave, and more. To view our benefits at a glance, please visit the following link: https://pwc.to/benefits-at-a-glance

PwC provides services to 420 out of 500 Fortune 500 companies. The firm was formed in 1998 by a merger between Coopers & Lybrand and Price Waterhouse.