Publisher Relationship Management

Publisher Relationship Management

• Serve as the main point of contact for existing mobile app publishers (rewards, non-gaming, gaming) using TyrAds' offerwall or rewarded ad products.
• Build trusted relationships and proactively identify growth opportunities for each partner.
• Conduct regular check-ins to review performance, offer insights, and advise on optimization strategies tailored to each app's user base and mechanics.
• Onboard new publisher partners-guiding them through SDK or API integrations and best practices.

Monetization Optimization

• Optimise advertisers' user acquisition campaigns to maximise publisher revenue and profitability
• Analyze publisher-side revenue performance (eCPM, ARPDAU, engagement rate, conversion rate) to provide actionable recommendations.
• Collaborate with internal teams to troubleshoot issues related to ad delivery, attribution discrepancies, and integration.
• Identify optimization features and A/B testing opportunities

Strategic Growth & Retention

• Help top-performing publishers expand their footprint across additional apps or geographies.
• Partner with product and operations to roll out new monetization features and beta test solutions with strategic accounts.
• Work closely with the demand team to ensure a balance between supply and campaign demand across key markets.

Data Analysis & Reporting

• Track KPIs to measure account health, revenue trends, and campaign delivery.
• Prepare customized reports and quarterly business reviews to present to partners.
• Monitor industry benchmarks to help publishers stay competitive and ahead of trends.

• 2-4 years of experience in publisher-side account management within the mobile ad tech or app monetization platforms (e.g., Tapjoy, Mistplay, IronSource). Account management experience in Affiliate mobile networks could also be considered.
• Extensive experience managing accounts in an international environment
• Deep understanding of rewarded ad formats, including offerwalls and rewarded video
• Strong communication skills in English and the ability to translate technical requirements into actionable strategies.
• Data-driven mindset with a strong grasp of Excel, Google Sheets, and performance dashboards.
• Comfortable managing multiple accounts and priorities in a remote-first, fast-paced environment.

Nice To Haves

• Experience working with mobile measurement platforms (MMPs) such as Appsflyer, Adjust
• Understanding of mobile game/app development cycles and user acquisition trends.

TyrAds is a leading tech-driven loyalty and rewards platform that partners with businesses to create meaningful and rewarding experiences for their customers. With millions of users across our platforms, we specialize in innovative AdTech solutions powered by big data, machine learning, and deep learning technologies. Our systems process over 10,000 events per second, delivering real-time insights at scale. We build seamless user experiences across web, Android, and iOS, while leveraging ML/AI to power personalization and advertising effectiveness. We are a team of 90+ employees worldwide and growing, guided by values of transparency, ownership, learning from mistakes, and respect for diverse cultures. Our product development follows Agile methodologies with weekly releases and collaboration tools such as GitHub, Jira, and Slack.