Lead Retention Testing amp Audience Remote

As the Retention Testing & Audience Lead, you will play an integral role on the Americas Retention Marketing team, driving the strategy, planning, execution & measurement of an aggressive testing agenda. You will also help ensure we are providing personalized marketing by setting audience strategy. This person will work cross-functionally with marketing ops, creative, analytics, DTC channels (email, app, SMS, loyalty program, etc), agency partners & internal stakeholders to ensure on-time, high quality deliverables are completed.

The ideal candidate will be comfortable thinking strategically/analytically as well as rolling up their sleeves and executing. This role will suit an individual who is highly organized, process driven, thrives with change, and brings a high degree of ownership as they work cross-functionally.

This teammate will report to our Senior Director, Loyalty & Retention and lead the Retention team's Test & Learn strategy as well as Audience Planning.

Essential Duties & Responsibilities

You drive and execute on an analytically focused Americas Retention Marketing Testing roadmap

You partner closely with site and tech teams to drive cross-channel wins, grow ecommerce, and improve consumer retention

You design, manage, and deliver audience/customer segmentation strategies to serve the right content to the right customers at the right time

You continuously seek opportunities to improve existing processes and optimize team efficiency, innovating with the wider Ecommerce Delivery team

You inspire teamwork without direct reporting authority and focus your energy on team collaboration to drive high quality deliverables

You keep testing and audience artifacts up to date in UA business systems like Confluence and JIRA. Where applicable you create project monitoring tools and slides to provide transparent communication

You escalate issues and impacts to delivery timelines and work proactively with teams to remove barriers to execution

You are curious and identify areas of opportunity to test across retention channels based on data-driven insights, customer insights, or competitive observations

Proven track record of leading testing agendas and optimization initiatives in a fast-paced environment

Familiarity with email marketing

Demonstrated success in hypothesis-driven test design

Acute attention to detail and exemplary communication & organizational skills

Capacity to manage dependencies across teams

Skilled at coordinating with 3rd party partners and remote teams to deliver against commitments

Proficient in basic data management (SQL and Excel; Python a plus) and analysis

Experience with Jira, Confluence or Air Table

Experience with testing tools like Adobe Target or Salesforce Marketing Cloud/Interaction Studio

Ecommerce experience preferred

Adobe Analytics or GA experience a plus

Education And / Or Experience

5 years of experience working in a cross-functional team environment with a focus on testing in a fast-paced environment

Bachelor's Degree required

Under Armour, has one mission: to make you better. We have a commitment to innovation that lies at the heart of everything we do, not just for our athletes but also for our teammates. As a global organization, our teams around the world push boundaries and think beyond what is expected. Together our teammates are unified by our values and are grounded in our vision to inspire you with performance solutions you never knew you needed but can't imagine living without.