Email and Social Media Specialist

Position Description-Email and Social Media Specialist

Up to 20 hrs/week

Are you ready to use your graphic design, marketing, and digital communication skills to tell the inspiring story of an organization that brings transformative arts education to nearly 300,000 students annually? YA is looking for a dynamic, mission-driven individual to join our team as an Email and Social Media Specialist. This position is a chance to be part of a small team making amazing things happen in schools and will give you an opportunity to build an impressive portfolio or add to an existing one.

YA markets to educators, educational leaders, school volunteers, other school-based personnel, and individual and institutional donors. Email is our most effective tool, with 80% of our clients connecting with us through a desktop computer. In this vital role, you will maintain the integrity of the YA brand by running effective email marketing campaigns and developing and executing engaging social media content. The role reports to and provides essential support to the Director of Marketing and PR, and interfaces with the Programming and Development departments.

RESPONSIBILITIES AND DUTIES:

• Maintain email marketing automation system (Constant Contact) to create, design, and deploy targeted email campaigns (2-4 emails sent per week)
• Collaborate with the Programming and Development teams to identify email needs and establish an email marketing schedule
• Provide brand-aligned design, consistent messaging and voice across campaigns
• Ensure that campaigns are inclusive, accessible, and are aligned with YA Arts United goals and values
• Maintain YA's social media presence: Facebook, Instagram, and LinkedIn using Sprout Social
• Contribute to growth on YouTube by posting videos and occasionally editing videos
• Other duties to contribute to YA's marketing and PR goals as assigned

Essential Qualifications:

• 1-3 years of relevant experience in email and social media marketing. Experience in arts or education marketing preferred. Proficiency in

• Graphic design
• Social media platforms: Facebook, Instagram and LinkedIn
• Sprout Social
• Constant Contact or other similar email marketing platforms
• Canva

• Enthusiasm, creative thinking, and vision for amplifying organizational positioning and messaging
• An eye for detail (design, grammar, punctuation) and attention to brand voice; experience proofreading and editing
• Ability to track and analyze marketing performance and identify trends; attention to conversion barriers and a focus on opportunities
• Creative thinker who enjoys storytelling and content creation
• Experience with Adobe Creative Cloud, Google Analytics, and video editing a plus

On the Job Learning Opportunities:

• A supportive and inclusive work environment is offered by YA
• Collaboration across teams is built into this position and offers an opportunity for learning about non-profits, sales, and fundraising
• Inclusive, anti-racist, and anti-oppressive practices and systems for individual and organizational change
• An opportunity to build a marketing portfolio
• Opportunity to participate in statewide arts marketing network convenings

Additional Information:

Remote role, based out of our Princeton, NJ office. During the first three months, one in-office day a week is required for training. After 3 months the role is fully remote.

YA hours are 8:30 a.m. - 4:30 p.m., M-F to accommodate our school-based focus. Flexible scheduling within our regular business hours is available.

This position requires significant computer usage for email communications, Zoom/Teams meetings, interoffice communications on Teams, and data entry. To the best of our ability, YA provides workspaces (home and in office) as requested by each individual staff person to support their comfort, productivity, and wellbeing.

This part-time position is designed to offer meaningful, professional work with flexibility. We understand that many talented professionals balance work with caregiving responsibilities and are committed to creating a supportive environment where employees can thrive. We welcome candidates who are returning to the workforce after a career break and encourage applicants with experience gained through volunteer work, freelance projects, or creative endeavors.

Studies have shown that women, people of color, and people who identify with disability are less likely to apply to jobs unless they meet every single qualification. At YA, we are dedicated to building a diverse, inclusive and authentic workplace, and we recognize that careers are not always linear. If you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply.

Young Audiences New Jersey & Eastern Pennsylvania is an Equal Opportunity Employer. We welcome employees and prospective employees without regard to race, religion, national origin, formal education, age, disability, marital status, gender identity or expression, sexual orientation, health and mental health status, or veteran status.

• 1-3 years of relevant experience in email and social media marketing. Experience in arts or education marketing preferred. Proficiency in

• Graphic design
• Social media platforms: Facebook, Instagram and LinkedIn
• Sprout Social
• Constant Contact or other similar email marketing platforms
• Canva

• Enthusiasm, creative thinking, and vision for amplifying organizational positioning and messaging
• An eye for detail (design, grammar, punctuation) and attention to brand voice; experience proofreading and editing
• Ability to track and analyze marketing performance and identify trends; attention to conversion barriers and a focus on opportunities
• Creative thinker who enjoys storytelling and content creation
• Experience with Adobe Creative Cloud, Google Analytics, and video editing a plus