Dan Cranney
Developer Marketing
#1about 4 minutes
Understanding the unique role of a developer advocate
A developer advocate acts as a crucial communication bridge between a company and the developer community to guide product and talent strategy.
#2about 4 minutes
Why developer marketing is essential for tech products
Simply building a great tool is not enough; marketing is necessary to drive adoption, innovation, and business growth in a competitive landscape.
#3about 7 minutes
Why developers are skeptical of traditional marketing
Developers often dislike marketing that uses vague jargon and interrupts their workflow, preferring substance over empty buzzwords like "scalable" or "robust".
#4about 3 minutes
Segmenting your developer audience beyond a single label
Avoid targeting "developers" as a monolith by understanding the distinct priorities and concerns of different roles like front-end, back-end, and DevOps.
#5about 3 minutes
Building trust through authenticity and honesty
Developers trust peers who are honest and transparent, so building genuine relationships is more effective than using corporate marketing "fluff".
#6about 4 minutes
Where to find and engage with developer communities
Developers are not hard to find if you go to their preferred platforms like GitHub, Hacker News, Reddit, and in-person tech meetups.
#7about 4 minutes
A case study on Supabase's authentic marketing
Supabase successfully built a following through genuine community engagement, helpful documentation, and direct support rather than traditional advertising.
#8about 3 minutes
Key strategies for scaling developer marketing
Scale developer marketing by providing value through high-quality documentation, empowering developer influencers, and creating shareable resources instead of one-to-one sales conversations.
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