Sue Quackenbush

Building a diverse tech company: The power of Diversity, Equity, Inclusion, and Belonging

What if 60% of your employees don't know your company's purpose? Learn how to move beyond mission statements to build a culture that attracts top talent.

Building a diverse tech company: The power of Diversity, Equity, Inclusion, and Belonging
#1about 2 minutes

Defining corporate purpose beyond a mission statement

A corporate purpose, supported by a clear mission and values, provides a guiding framework for organizational goals and alignment.

#2about 3 minutes

Aligning individual employee purpose with company goals

Attracting and retaining talent requires aligning the company's purpose with an individual's values, allowing people to self-select in or out.

#3about 5 minutes

How a clear purpose drives innovation and employee engagement

Companies like JetBrains and Vodafone demonstrate that a strong purpose creates a sense of belonging and directly correlates with higher employee engagement and innovation.

#4about 3 minutes

The leader's role in communicating and instilling purpose

Effective leadership inspires people by clearly communicating the team's purpose and helping individuals align their personal purpose with the company's mission.

#5about 3 minutes

Building a culture of trust and care beyond purpose

A strong culture is built not just on purpose but on the principles of trust and care, which require leaders to genuinely know their team members.

#6about 6 minutes

Fostering connection and culture in remote and hybrid teams

Maintaining a strong culture in distributed teams requires intentional effort, such as frequent video meetings and one-on-ones, to build personal connections.

#7about 6 minutes

The impact of purpose on recruiting and retaining talent

While purpose is important for retention, candidates may prioritize factors like diversity and a non-toxic work environment during the hiring process.

#8about 2 minutes

Connecting personal purpose with your professional evolution

An individual's core purpose can remain a constant guide through significant career changes, providing a sense of fulfillment beyond a specific role.

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